Mention a diagram of a customer-supplier chain that includes at least four organizations. What attributes of quality are required at each link in the chain? How does quality at the beginning of the chain influence the quality at the end?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Mention a diagram of a customer-supplier chain that includes at least four organizations. What attributes of quality are required at each link in the chain? How does quality at the beginning of the chain influence the quality at the end?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing