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A: Ans. Introduction Here the case shows that there is excess capacity of 2000 students, so, it can be…
Q: Why is ethics an important consideration in marketing decisions?
A: Ethics are a set of ethical principles that shape decisions made by individuals or organizations.…
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A: Most of the companies have a mission statement because it gives them a sense of direction in the…
Q: What is the procedure through which data is gathered and analysed? (ask for examples)
A: What is Data Collection? Data collection is the course of action of collecting, measuring, and…
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A: Marketing is the most important activity for any company and acts like the primary activity along…
Q: Evaluate the usefulness of Maslow’s Hierarchy of Needs to marketers looking to understand consumer…
A: Human needs are many, one needs arises after the fulfillment of the other needs, it is a continous…
Q: PLAN Name a product or services that you have experienced that encountered a problem about their…
A: Total Customer Service and Satisfaction can be elaborated as the business objective or strategy in…
Q: Describe the types of consumer decision making and the level of involvement.
A: Decision-making elaborates the choice of a specific course of action from several alternatives to…
Q: o you find that being exposed to stuff online has a beneficial or bad effect on you? Please…
A: Advertising is a concept which is evergreen in the current scenario. Everything can gain popularity…
Q: describe the influence of any five ethical codes for public officials on service delivery…
A: ASPA has encouraged public servants to adhere to high ethical standards since 1984. The Ethics and…
Q: Truck jobbers are limited-service merchant wholesalers whose responsibilities include checking the…
A: Truck Jobbers are a form of merchant wholesalers, which means that they take ownership and…
Q: Publicity and word-of-mouth are powerful forms of product promotion True false
A: Promotion: It illuminates the type of communication used to connect and communicate with the users…
Q: Describe some of the global forces acting as barriers to the NFL as it expands globally
A: A business can expand itself in many ways and some of the ways are to launch a new offering or…
Q: Describe the important factors that marketers should analyze to evaluate market segments.
A: Ans. Introduction Market segmentation is the process that an organization uses to segment its…
Q: Who is Target’s target customer and what is the price strategy of Target? What are the product…
A: Retailing is one of the fastest growing segments across the globe. People go to shopping when they…
Q: How has the Internet facilitated the organizational buying process?
A: The Internet has changed the manner in which organizations direct their tasks. The global…
Q: Describe the different types of approaches to marketing research, and indicate when each should be…
A: Market research is a systematic attempt to gather information about targeted markets and customers:…
Q: What is the net income from the following income statement? Income Statement Sales $12,000 Returns…
A: The Net income is equal to the amount of revenue generated minus expenses, interest, and taxes. It…
Q: In what ways are the components of P&G’s marketing mix being affected by the situation described in…
A: P&G has already created a strong brand image in the market over the years. Now with the changing…
Q: It is often a momentous decision for a successful national company to become an MNC. What are the…
A: A multinational corporation generally has offices and/or factories in more than one country, as well…
Q: Outline the five major steps in the target market selection process.
A: After dividing the market, the organization focuses or directs the most profitable segments to make…
Q: Which is the oldest means of transport?
A: Raw resources arrive at the factory and final goods are delivered to customers thanks to…
Q: All of the following are common themes of organizational culture EXCEPT? explain why a. Innovation…
A: Organisational culture refers to the plans, policies and procedures of the company that help in…
Q: 21-Each of the following is a promising marketing technique for mobile devices except A) apps B)…
A: Along with traditional media marketing, social media marketing is used by many firms. Some of the…
Q: How does Ford take into account the diversity of consumer roles as it plans its future marketing?…
A: Ford is one of the most renowned automobile companies and a leading producer of high-tech cars. The…
Q: Describe the differences between internal and external communications and formal and informal…
A: Following are the point of difference: Internal Communication External Communication When…
Q: Explain what markets are and how they are generally classified.
A: A company is a legal entity created under law where group of people come together with common…
Q: How does REI implement social responsibility?
A: REI is Recreational equipment Inc is an American organisation that helps its customers in…
Q: Why is it important for international tech firms to be familiar with the laws and regulations of the…
A: Rules are recommendations that must be followed in order for something to be done correctly, usually…
Q: When purchasing on a social network like Facebook, do you have to be concerned about privacy?
A: Free & Simple: Pages are free to set up and use. It take only minutes to create a Page, and you…
Q: George Castilla willingly paid $499 for an Android phone on the day it hit the market, even though…
A: AS PER HONOR CODE, I HAVE TO SOLVE ONLY 1 QUESTION. SO, YOU HAVE TO REPOST THE ANOTHER QUESTIONS TO…
Q: Define ‘Trade Secrets’ and explain with examples, Three(3) reasons why firms use them for protection
A: Trade secrets are type of intellectual property which may be in the form of formulas, technologies,…
Q: Why are Baby Boomers such a lucrative market?
A: Baby Boomers are the people who were born after the world war 2. After the second world war, there…
Q: Provide the following: MAXIMAX decision criteria MINIMIN decision criteria MAXIMIN decision…
A: To make decisions regarding product sales, the marketing managers usually have to choose from 4 main…
Q: Locate three different types of websites that cater to markets discussed in this chapter. How do…
A: B2B- Parties in a relationship often have equivalent negotiating strength, and even if they do not,…
Q: The task of designing, collecting, analyzing and reporting, known as ______________________, is…
A: A company before creating and executing any marketing strategy must understand the market in which…
Q: Discuss the guidance that you would provide to multinational firms that are interested in designing…
A: The growing technology has made online shopping very popular these days and many people prefer…
Q: Critique the role of social responsibility and ethics in improving marketing performance.
A: Social responsibility is stated to business actions where they are performing activities which is…
Q: why EMPATHY drives better business outcomes.
A: Empathy is depicted as a demonstration of grasping, becoming mindful of, becoming receptive to, as…
Q: Analyze the feature of the stages of introducing a new product in relation to price sales and…
A: A marketing strategy can be referred to as a plan of action that a company formulates to reach out…
Q: Develop a SWOT Analysis of a hotel organization
A: Introduction: SWOT analysis is a tool for strategic planning for a business. It helps to identify…
Q: 2.1 Elaborate on the linear communication process with the aid of examples and a diagram. 2.2 As…
A: Marketing communications can be elaborated as the activity of communicating some sort of message to…
Q: How would you define the target market for Sseko Design sandals?
A: The target market is the customer segment that is comprised of individuals who have the most…
Q: how fast-food outlets and FMCG companies in South Africa can responsibly manage business operations…
A: A discussion of how fast food outlets and FMCG firms operating in South Africa may address palm oil…
Q: What are stakeholders? What role do they play in strategic marketing decisions?
A: There are various stakeholders that a company has and the most important among them is the society,…
Q: Which of the following unemployed people would be classified as part of the labor force? Select all…
A: People in the labor force are individuals, who are in the category of civilian noninstitutional…
Q: The concept of causation however can be influenced by intervening acts and contributory negligence,…
A: Causation means that one variable can influence the performance or existence of another variable. In…
Q: Give an examples of a recent purchase experience in which you were dissatisfied because a firm’s…
A: The 4Ps are known as the marketing mix, and they are what a marketer uses to promote a company's…
Q: Which of the following statements is true? OA. When a large proportion of income is spent on a…
A: The responsiveness of the quantity desired or supplied of an item to a change in its price is…
Q: Identify, describe, and give examples of the four major types of business markets.
A: Business marketing is frequently directed at individuals within an organization who act on behalf of…
Give an overview and a brief summary of all four analytical tools below
(i.e., Cluster Analysis, Choice Models, Conjoint Models and Market Response Models)
Step by step
Solved in 2 steps
- Tsinelas Corporation compares its standing to its strongest rival in the footwear industry. Tsinelas Corporation is performing. a. Cross Sectional Analysis b. Benchmarking c. Industry Analysis d. Technical AnalysisEither using descriptive or prescriptive models is beneficial; however, which one is more effective?Five (5) examples of business-related data collected by companies or organizations either from their customers or as a result of day-to-day business processes. Classify these according to whetherthey are qualitative data, discrete quantitative data or continuous quantitativedata. Identify also the scale of measurement for each.
- Instruction: , give at least one (1) advantage and one (1) disadvantageof each appraisal method mentioned below. Explain why it is advantageous or disadvantageous for anorganization to use. 1. Grading method 2. Checklist method 3. Field review Method 4.Graphic Scale method 5.Force choice method 6. behaviorally anchored rating scales 7.360 degree performance appraisalState the research problems for each of the following management decision problems:( with explanation please) Should a new product be introduced? Should an advertising campaign that has run for three years be changed? Should the in-store promotion for an existing product line be increased What pricing strategy should be adopted for a new product?Briefly describe (step by step) how to develop the multi-criteria planning.
- Read the following examples and decide whether the statement can be studied using Quantitative or Qualitative research. Write QN for Quantitative and QL for Qualitative. 1. Maria wanted to find out the why some children frequently misbehave. 2.Drinking two tablets of paracetamol is more effective than one.3. A business owner wants to know if his company is performing well compared to his competitors.4. Coping mechanisms when losing a loved one5. How much water is absorbed by different brands of tissue?Explain the logic of the Baldridge criteria framework and why each element is important in any organization. Explain the concepts of approach, deployment, learning, and integration in Baldrige assessment.What exactly is a qualitative forecasting model, and when should it be used?