N5 Sergio and his business partner Karen are planning to create a new website for their newly created business in fashionable jewelry. They have a relatively large budget for a small company and are willing to spend around 100.000 dollars to launch their new business. You are in charge of their digital marketing. Tell them which marketing communication channels they should use and how they should use these channels to promote their business.

N5 Sergio and his business partner Karen are planning to create a new website for their newly created business in fashionable jewelry. They have a relatively large budget for a small company and are willing to spend around 100.000 dollars to launch their new business. You are in charge of their digital marketing. Tell them which marketing communication channels they should use and how they should use these channels to promote their business.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter7: Nonlinear Optimization Models

Section7.4: Advertising Response And Selection Models

Problem 19P

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