2) We can segment business markets with some of the same variables we use in consumer markets, such as geography, benefits sought, and usage rate, but business marketers also use other variables. Which of the following best describes a scenario in which Meredith Corporation uses another variable in its segment business market? a Meredith Corporation creates different versions for different regions, modifying the copy to better serve the specific target market. b Meredith identifies the economic status of a market region and raises its product's price so that profits will increase. Meredith Corporation feels that if the consumer has the equity to pay a higher price and wants the product, he will pay more. c Meredith identifies with one segment market and sells only to that market. d Meredith Corporation creates multiple names for the same product, based on local psychographics. e Meredith creates unique associations to low cost and convenience in an overlooked niche market.

2) We can segment business markets with some of the same variables we use in consumer markets, such as geography, benefits sought, and usage rate, but business marketers also use other variables. Which of the following best describes a scenario in which Meredith Corporation uses another variable in its segment business market? a Meredith Corporation creates different versions for different regions, modifying the copy to better serve the specific target market. b Meredith identifies the economic status of a market region and raises its product's price so that profits will increase. Meredith Corporation feels that if the consumer has the equity to pay a higher price and wants the product, he will pay more. c Meredith identifies with one segment market and sells only to that market. d Meredith Corporation creates multiple names for the same product, based on local psychographics. e Meredith creates unique associations to low cost and convenience in an overlooked niche market.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Similar questions

1) Choose the best answer The post-earnings drift is inconsistent withI The weak form efficient market hypothesisII The semi-strong form efficient market hypothesisIII The strong form efficient market hypothesis a) I, II, and III b) I and II c) None of I, II, and III d) I
Ahmed wants to perform target marketing.Which of the following should he do? A)He should copy the strategies performed by the competitors B)He should target the segment which provides less customer value C)He should target the segment which provides short term profit D)He should target the segments in which he can generate the greatest customer value and sustain it over time
After a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target. a. Discuss the variables that global marketers can use to segment global markets and provide an example of each. b. Compare and contrast the three (3) main target market strategy options available to global marketers. Please type response.
The challenge in identifying an attractive target market (Ice Cream) is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors?Assessing the attractiveness of a target market is tougher than assessing the attractiveness of an entire industry.Often, considerable ingenuity must be employed to find information to assess the attractiveness of a specific target market.
Lizeth was hired by the Forever 21 Corporation to conduct _______________________. Her title is Head of Marketing Research. She plans to utilize new and old methods of research to improve customer satisfaction and increase sales.
General Mills, Inc., is the owner of the Betty Crocker brand. The Betty Crocker catalogue sells cooking equipment and tableware and was initially targeted to women 45 and older. In 2001, General Mills decided to revamp the catalogue to reach women between the ages of 25 and 45. What demographic variables did General Mills use to segment its market? O a. benefit and age O b. gender and age O c. gender, age, benefit, and family life cycle O d. income and gender Oe. benefit and gender
Select a market or product category for study. Whether it’s a market in which the firm already competes, a new but related market or product category, or a totally new market, the overall market or product category should be clearly defined.   Choose a basis or bases for segmenting the market: There are no foolproof procedures for selecting segmentation variables, but the segmentation scheme must produce segments that meet the four essential criteria discussed earlier in this chapter (substantiality, identifiability, and measurability, accessibility, and responsiveness).   Select segmentation descriptors: Segmentation bases need to be clarified with descriptors to identify the specific segmentation variables to use. For example, if a company selects demographics as a basis of segmentation, it may use age, occupation, income, or some combination of these as descriptors. Profile and analyze segments: The purpose of this step is to determine the segments’ size, expected growth, purchase…
(1) The goal of any market segmentation is to divide a market into subgroups whose members have different criteria to find the common buying behaviors. (2) Choosing appropriate segmentation criteria starts with a descriptive profile of the total market to identify obvious segments and differences among them. A. 1st statement is correct, second statement is incorrect B. 1st statement is incorrect, second statement is correct C. Both statements are correct D. Both statements are incorrect
As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.
Prepare a market research using this example. Include the 5 tasks needed in preparing a market research (see image below for reference). Mr. Miranda is a fresh graduate of marketing management. He has observed that the current local administration has institued a number of drastic changes, including the implementation of a curfew for minors and a 1:00 Am liquor ban in Baguio City. Marvin believes that a number of bars in Baguio City might be affected by these new policies. Additionally, he has also noticed the most of the coffee and tea shops in Baguio City are always full. As an aspiring entrepreneur ever since he was young, Marvin eagerly wants to tap the market which he believes he knows the most--the youth. Please help me, explain and elabore the answer. Please see the image below for preparing a market research.
Nayef is a marketing manager for Iphone Smart watch that has features such as heart rate monitors, activity trackers, blood pressure monitors and sleep monitors. 1) What are the market segmentations that Nayef needs to focus on? Explain 2) What type of marketing research is suitable for the market segmentation that Naif needs to focus on? Explain
Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…