Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
Problem 1LO
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Question
Name and describe the three types of off-price retailers.How do off-price retailers differ from discount stores?
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Off-price retailers can be described as those retailers who are engaged in the business of selling second hand products, such that they are sold in low prices. The quality of the product's worth is more than the price that is charged by the retailer.
There are three different types of off-price retailers in the market. These are: independent off-price retailer, warehouse clubs, and factory outlets. These are discussed below.
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