Newcomer UsTubeTV (UTV) is a movie and news streaming service. UTV uses a balanced score- card to communicate quarterly financial results to investors. The company obtained the following outcomes in the first and second quarters of this fiscal year: During the quarter Q1 $112,500 Q2 $135,000 93,750 Revenue Cost of goods sold Sales & Marketing Costs General & Admin Exp Total marketing revenue 75,000 63,000 78,750 125,000 137,500 5,000,000 4,500,000

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Chapter9: Responsibility Accounting And Decentralization
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Newcomer UsTubeTV (UTV) is a movie and news streaming service. UTV uses a balanced score-
card to communicate quarterly financial results to investors. The company obtained the following
outcomes in the first and second quarters of this fiscal year:
During the quarter
Q1
$112,500
Q2
$135,000
93,750
Revenue
75,000
Cost of goods sold
Sales & Marketing Costs
General & Admin Exp
Total marketing revenue
63,000
78,750
125,000
5,000,000
137,500
4,500,000
At the end of the quarter
Q1
$3,437,500
Q2
$3,062,500
5,625
Cash
# of revenue-generating customers
# of employees
4,500
20
30
The following additional information is available:
• All jobs were filled as of the end of each quarter, and during the second quarter of the year,
UTV hired seven new employees.
• Ten percent of customers from quarter one were lost during the second quarter, however, the
company increased sales and marketing expenditures by over 20 percent, resulting in a net gain
in customers for the quarter.
Required:
Compute the following measures that are included in UTV's second-quarter balanced scorecard:
1 Cash burn rate
2 Cash runway
3 Churn rate
4 Market share
5 Customer acquisition cost
6 Employee turnover rate
Transcribed Image Text:Newcomer UsTubeTV (UTV) is a movie and news streaming service. UTV uses a balanced score- card to communicate quarterly financial results to investors. The company obtained the following outcomes in the first and second quarters of this fiscal year: During the quarter Q1 $112,500 Q2 $135,000 93,750 Revenue 75,000 Cost of goods sold Sales & Marketing Costs General & Admin Exp Total marketing revenue 63,000 78,750 125,000 5,000,000 137,500 4,500,000 At the end of the quarter Q1 $3,437,500 Q2 $3,062,500 5,625 Cash # of revenue-generating customers # of employees 4,500 20 30 The following additional information is available: • All jobs were filled as of the end of each quarter, and during the second quarter of the year, UTV hired seven new employees. • Ten percent of customers from quarter one were lost during the second quarter, however, the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter. Required: Compute the following measures that are included in UTV's second-quarter balanced scorecard: 1 Cash burn rate 2 Cash runway 3 Churn rate 4 Market share 5 Customer acquisition cost 6 Employee turnover rate
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