nvestment bankers argue that "pop" at an IPO is great for the company. "Pop" occurs when the stock price jumps following the IPO. Investment bankers contend this is an expression of strong interest in the company's stock and is in effect free PR for the company. Evaluate this argument.

Auditing: A Risk Based-Approach (MindTap Course List)
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Chapter9: Auditing The Revenue Cycle.
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Investment bankers argue that "pop" at an IPO is great for the company. "Pop" occurs when the stock price jumps following the IPO. Investment bankers contend this is an expression of strong interest in the company's stock and is in effect free PR for the company. Evaluate this argument.
 
 
 
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