O a) changes in tastes and preferences

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 7E: In an attempt to increase revenues and profits, a firm is considering a 4 percent increase in price...
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Companies use advertising to shift consumer demand. On which of the following
demand shifters do advertisers most often rely?
a) changes in tastes and preferences
O b) changes in income
Oc) expectations regarding the future price
O d) the number of buyers
e) the price of related goods
Transcribed Image Text:Companies use advertising to shift consumer demand. On which of the following demand shifters do advertisers most often rely? a) changes in tastes and preferences O b) changes in income Oc) expectations regarding the future price O d) the number of buyers e) the price of related goods
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