Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1DYMP
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Explain what a company's highest priority should be when creating a competitive advantage?

What is an example of a competitive advantage that created by using information technology?

In your opinion, what are the ethical consideration when using technology to create a competitive advantage?

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