Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.3: Geographic Segmentation
Problem 1LO
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Climate, density and region are segmentation variables that belong to the ____ factor. a. demographic b. cultural c. geometric d. geographic
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