Crafting and executing strategy are core management functions. Whether a company wins orloses in the market place is directly attributable to the caliber of that company's strategy and theproficiency with which the strategy is executed. Read this simple case and answer givenquestionsOn December 15, 2003, Levi Strauss & Company announced it would close two lastremaining apparel plants in the United States to finalize its transition from a clothingmanufacturer to a marketing, sales, and design company. Beginning in 2004, all Levi'sapparel was to be produced by contract manufacturers located in low-wage countries. Asrecently as 1990, Levi Strauss had produced 90 percent of its apparel in company-ownedplants in the United States employing over 20, 000 production workers. With every plantclosing, Levi Strauss and Company provide severance and job retaining packages toaffected workers and cash payments to small communities where its plant were located.Still, these communities struggled to recover from the loss of jobs associated with LeviStrauss's closings' many of the former Levi Strauss employees who took new jobs foundit difficult to match their previous levels of compensation and benefits.Questions:Does Levi Strauss's strategy to outsource its manufacturing pass the moral scrutiny test?Is it ethical for a company to close plants employing 20,000 workers and shift productionto low-wage-paying contract manufacturers in foreign countries? Why or why not?

The decision to outsource its manufacturing is a business strategy that is legal and within the…

Answered: On December 15, 2003, Levi Strauss &…

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter8: Strategy Formulation And Execution

Section: Chapter Questions

Problem 2EE

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