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- Find advertisement that illustrate the needs for power, affiliation, achievement or uniqueness and discuss their effectiveness.
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- How does it determine what mix of promotion tools to use?Think of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product. Discuss.Select any consumer packaged goods company’s product that has beenaround for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what mightexplain the product’s ability to remain the same in itstargeting and positioning
- What is marketing? Can you describe here as if you explain to your friend (of course not Business major)? Then, Let's compare and contrast Marketing with selling, promotion, and Advertising.At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type.1. Think and watch of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product.
- What is an advertisement that you think is effective? Describe the advertisement. What is it selling? Why do you think the advertisement works?What would experiential marketing need toaccomplish in order to be a useful promotional technique?How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?
- 1. What is marketing? 2. Explain the concepts of value chain and supply chain? 3. What are types and methods of advertisement?Find examples of advertisements that attempt to use the stereotypical image of the close knit family to sell products and services. Is this type of appeal and setting likely to work in today's market? why is it used?1. What is advertisement? 2. Explain the effects advertisement has on businesses, the manufacturers and consumers. 3. What are types and methods of advertisement?
