oncept of Benchmarking & why are services benchmarking is more difficult than product benchmarking?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Explain your understanding of the concept of Benchmarking & why are services benchmarking is more difficult than product benchmarking?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing