What are the different types of CRM and what are their benefits to firms? Please explain different functionalities of each of the CRM types?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 8CRQ: What are the benefits of using internal sources for developing new technologies, products, and/or...
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What are the different types of CRM and what are their benefits to firms? Please explain different functionalities of each of the CRM types? 

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