Opportunity costs are relevant to which of the following decisions?Whether to accept a special order when capacity is limitedWhether to makeor buy a productNoYesNoNoYesNoYesYes

Opportunity cost refers to the value forgiven for choosing the next best alternative. The loss of…

Answered: Opportunity costs are relevant to which…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?
Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?
Zan Azlett and Angela Zesiger have joined forcesto start A&Z Lettuce Products, a processor of packaged shreddedlettuce for institutional use. Zan has years offood-processingexperience,and Angela has extensive commercial food-preparationexperience. The process will consist of opening crates of lettuceand then sorting, washing, slicing, preserving, and finally packagingthe prepared lettuce. Together, with help from vendors, theythink they can adequately estimate demand, fixed costs, revenues,and variable cost per 5-pound bag of lettuce. They think a largelymanual process will have monthly fixed costs of $37,500 and variablecosts of$1.75 per bag. A more mechanized process will havefixed costs of $75,000 per month with variable costs of $1.25 per5-pound bag. They expect to sell the shredded lettuce for $2.50per 5-pound bag.a) What is the break-even quantity for the manual process?b) What is the revenue at the break-even quantity for the manualprocess?c) What is the break-even quantity…
Jordan Airline routinely overbooks its flights from Dallas to Florida. Overbooking discounted seats can be expensive because providing a bumped passenger with a last-minute flight on a competing carrier can cost $2,200. A 150-passenger jet costs about $150,000 to operate from Raleigh to Atlanta. The average ticket price is $2,000. Table. The frequency of no-shows NO-SHOWS FREQUENCY 1 15 2 10 3 10 4 5 5 5 6 5 a. how many seats should be overbooked? (show your calculations) b. Korean Airline increased the average ticket price from $2,000 to $3,000 on its Atlanta/Seoul route for the holidays. How would the increased ticket price affect the number of seats overbooked? (show your calculations)
A firm’s manager must decide whether to make or buy a certain item used in the production of vending machines. Making the item would involve annual lease costs of $150,000. Cost and volume estimates are as follows Make Buy Annual fixed cost $150,000 None Variable cost/unit $ 60 $ 80 Annual volume (units) 12,000 12,000 Given these numbers, should the firm buy or make this item? There is a possibility that volume could change in the future. At what volume would the manager be indifferent between making and buying?
Over the past 12 months, Super Toy Mart has experienced a demand variance of I 0,000 units and has produced an order variance of 12,000 units.a) What is the bullwhip measure for Super Toy Mart?b) If Super Toy Mart had made a perfect fo recast of demandover the past 12 months and had decided to order 1/ 12 of thatannual demand each month, what would its bullwhip measurehave been?
Suppose the newsvendor model describes a firm’s operations decision. Is it possible to havepositive stockout probability and positive expected leftover inventory? Choose the best answer. a. No. If there is leftover inventory, then a stockout doesn’t occur.b. No. If the stockout probability is positive, then expected inventory must be negative.c. No. Actual demand can differ from sales.d. Yes. A firm does not stock out and have leftover inventory at the same time, but the stockout probability can be positive even though there is positive expected leftover inventory.e. Yes, as long as the underage cost is greater than the overage cost.
Imagine you are in charge of making the decision to lease orbuy a fleet of trucks for the moving company for which youwork. What factors would influence your decision and why?
Demand for devil’s food whipped-cream layer cake at a local pastry shop can be approximatedusing a Poisson distribution with a mean of six per day. The manager estimates it costs $9 to prepare each cake. Fresh cakes sell for $12. Day-old cakes sell for $9 each. What stocking level isappropriate if one-half of the day-old cakes are sold and the rest thrown out?
What are the advantages and disadvantages of varyingthe size of the workforce to meet demand requirementseach period?
Submit a single Excel file with formulas within answer cells. Show the formulas for the answer County Hospital contracts for an anesthesiologist’s services for a guaranteed cost of $15,000 a month. For every service the anesthesiologist provides on a procedure, the hospital budgets an incremental $200 toward the anesthesiologist’s salary. Every time the anesthesiologist provides a service, the hospital gains revenue of $1200, which is a sixth of the overall procedure’s revenue. Be sure to make excel do the calculations and indicate any units for the answer. How many procedures would an anesthesiologist have to work on monthly for the hospital to Break Even?
Consider the planned construction of new office building in a downtown area of a large city when office space in in surplus demand (i.e. more office space than users). 1. Explain how the analysis would change if the office were in high demand.

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Whether to accept a special order when capacity is limited	Whether to make or buy a product
No	Yes
No	No
Yes	No
Yes	Yes

Opportunity costs are relevant to which of the following decisions? Whether to accept a special order when capacity is limited Whether to make or buy a product No Yes No No Yes No Yes Yes