Outline and explain what is your understanding of marketing and suggest three reasons why companies engage in marketing?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.5: The Economic Environment
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Outline and explain what is your understanding of marketing and suggest three reasons why companies engage in marketing?

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