Discuss in detail the evolution of marketing and the drivers impacting future of marketing.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.7: Analyzing Marketing Strategy
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Discuss in detail the evolution of marketing and the drivers impacting future of marketing.
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