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Outline the five major steps in the target market
selection process.
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- Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix.Describe the tools B-to-B marketers use to engage customersexplain the different types of direct selling. What is thedifference between multilevel marketing and a pyramid scheme?
- How the business applies the following marketing activities 1.product policy 2.distribution policy 3.communication policy 4.pricing policyExplain the term Target market?Now that you know what a "marketing mix" is, let's try putting it into practice. Think of a business in the tourism industry that you would want in the future. Create a "Marketing Mix" using the key elements of marketing.