1. The process of deciding which markets to invest in and pursuing is market selection.One of the major criteria to be kept in mind while doing a market selection is the growthpotential of the market that is what is the potential for a company's revenue to grow byinvesting in a particular market. Market Selection is very critical in the financial sectorand involves Segmentation, Targeting and Positioning. Discuss this statement andindicate their interrelationships among the constructs.2. Without doubt, services have grown dramatically in recent years. As the share ofservices is growing rapidly in the world economy, one thing is clear: Services arebecoming more and more important. Today, they make up already more than 65% ofthe gross world product. In developed countries, the service sector contributes more toeconomic growth than any other sector. However, all services have certaincharacteristics in common. Discuss extensively the four unique characteristics ofservices that make them unique and different from goods and four strategies each toovercome these characteristics?

The process of selecting the people from the entire market those will be subjected to different…

Answered: 1. The process of deciding which…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain Briefly. 1. In selecting a target market, what must the engineer manager do? 2. Determination of fund requirements are? Describe each. 3. What are the sources of Funds? Explain each.
Explain Portfolio analysis does, however, have some very real limitations that have caused some companiesto reduce their use of this approach: 1.It is not always clear what makes an industry attractive or where a product isin its life cycle.
1.Discuss the attractiveness of Treynor Black methodology to an investor in developed market large and medium cap equities? 2. The stock market falls by 33 percent in one day: is this necessarily inconsistent with the market hypothesis? Explain your reasoning 3. New information hits a company share such that the share price rises from 100 pence to 120 pence and then the share price rises gradually over the following 6 months to 150 pence despite any further news. Is this evidence of market efficiency? Explain your reasoning.
You have become the owner-manager of a small local bubble tea seller that has outlets in 10prime shopping-centre locations across Singapore. Given the structure of this marketdiscussed in question 3, you are considering vertical and horizontal integration. Using thetheory of the optimal boundary of the firm, discuss the make-or-buy decision as well as thescope for horizontal integration and diversification of your firm. What stages of the verticalchain should you consider conducting in-house? What other horizontal markets may youintegrate into?
Washington Mutual was a conservative savings and loan bank. In 2008, it became the largest failed bank in U.S. history. By the end of 2007, WaMu had more than 43,000 employees, 2,200 branch offices in 15 states, and $188.3 billion in deposits.1 Its biggest customers were individuals and small businesses. Nearly 60% of its business came from retail banking and 21 percent came from credit cards. Only 14% were from home loans, but this was enough to destroy the rest of its business. By the end of 2008, it was bankrupt.2 Why WaMu Failed Washington Mutual failed for five reasons. First, it did a lot of business in California. The housing market there did worse than in other parts of the country. In 2006, home values across the country started falling. That's after reaching a peak of almost 14% year-over-year growth in 2004. By December 2007, the national average home value was down 6.5% from its 2006 high.3 Housing prices hadn't fallen in decades. Nationally, there was about 10 months'…
For this week's discussion, the focus will be on examining Porter's Five Forces as a tool for looking at the pressures on profits. Specifically, how does Porter's analysis examine the stress on profits from all directions and all dimensions of a firm's environment? You will be applying this tool by specifically looking at the market structure in which a firm competes. You will need to be able to distinguish an oligopoly from a monopolistic competitive market structure. Choose one of the following groups and use Porter's Five Forces to analyze the pressures on profits for your chosen group's firms.Group 1: Firms in the retail sector (e.g., Amazon, Walmart, Target, Kohl's, Sears, Macy's). For each group determine and explain whether the group is monopolistic competitive or an oligopoly. Be specific in which market structures the firms operate. Choose one of the firms from one group.Using Porter's analysis, what are the threats to profitability faced by the firm? This would be a great…
3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate. This is my answer but i'm not sure if its correct, can you add more and relate to it? thank you. Market segmentation is a helpful strategy in tourism planning as it helps to understand the market scope better, know the demands and preferences of the consumer in regards to tourism, lastly, it helps to understand the opportunities for competitive advantage in the market. Additionally, it could also help form an effective marketing strategy that may result in overall consumer satisfaction. For instance,
1a. Present a SWOT analysis of a Commercial bank and briefly explain each factors. B. Indicate the implications of the factors identified on the organization and determine the strategies that the organization may emlloy to gain competitive advantage.
3 Which of the following would be the ideal way for an analyst to identify peer companies?: Select one: A. Australian Stock Exchange. B. The Global Industry Classification Scheme. C. Australian Securities and Investments Commission. D. None of these choices.
1 Explain the strategic management process that Standard Bank needs to follow to remain competitive and to gain more market share.2 Discuss driving force that would give Standard Bank a competitive edge in the market.3 As a Business Management student, advise the Senior Management of Standard Bank on the future challenges for the bank.
a. What is diversification? Explain how diversification can ensure that the risk of a company’s portfolio is not as high as the risk associated with some of the individual risky assets included in the portfolio?
If you were to start a business, how will you raise capital for your business? What are the challenges that you will encounter? Further, what are thd advantages in using equity funding or debt funding? Key takeaways - capitalization refers to raising funds fkr the operation and growth of the business. - there are 2 main wahs to raise capital: equity funding and debt funding - bank loans are typically the most common and the largest source of capital for small businesd.

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