P&G produces many different products for different product category markets (i.e., from tooth paste to deodorant to cough medicine). P&G also develops separate brands within the same product category (Tide, Cheer, Downy, Gain, etc., in the laundry detergent category). The most likely reason P&G would develop so many brands is because P&G: believes there are many segments across different product categories and the firm wants to reach as many of these different A segments in as many different product markets as it can in order to increase the firm's sales revenue. wants to increase the number of products it sells in order to discourage the competition from entering its markets. В wants to improve its R&D and promotional capabilities by always developing new products C has the financial resources to do so (i.e., D show it can ) to

P&G produces many different products for different product category markets (i.e., from tooth paste to deodorant to cough medicine). P&G also develops separate brands within the same product category (Tide, Cheer, Downy, Gain, etc., in the laundry detergent category). The most likely reason P&G would develop so many brands is because P&G: believes there are many segments across different product categories and the firm wants to reach as many of these different A segments in as many different product markets as it can in order to increase the firm's sales revenue. wants to increase the number of products it sells in order to discourage the competition from entering its markets. В wants to improve its R&D and promotional capabilities by always developing new products C has the financial resources to do so (i.e., D show it can ) to

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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