Prepare a​ product-by-value analysis for the following​ products, and given the position in its life​ cycle, identify the issues likely to confront the operations​ manager, and his or her possible actions. Product Alpha has annual sales of 1,500 units and a contribution of $1,500 per​ unit; it is in the introductory stage. Product Bravo has annual sales of 1,750 units and a contribution of $3,500 per​ unit; it is in the growth stage. Product Charlie has annual sales of 4,000 units and a contribution of $1,750 per​ unit; it is in the decline stage. Part 2   ​Product-by-value analysis Product Individual dollar contribution Total annual dollar contribution Bravo   ​$enter your response here   ​$enter your response here Charlie   ​$enter your response here   ​$enter your response here Alpha   ​$enter your response here   ​$enter your response here

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Prepare a​ product-by-value analysis for the following​ products, and given the position in its life​ cycle, identify the issues likely to confront the operations​ manager, and his or her possible actions. Product Alpha has annual sales of
1,500
units and a contribution of
$1,500
per​ unit; it is in the introductory stage. Product Bravo has annual sales of
1,750
units and a contribution of
$3,500
per​ unit; it is in the growth stage. Product Charlie has annual sales of
4,000
units and a contribution of
$1,750
per​ unit; it is in the decline stage.
Part 2
 
​Product-by-value analysis
Product
Individual dollar contribution
Total annual dollar contribution
Bravo
 
​$enter your response here
 
​$enter your response here
Charlie
 
​$enter your response here
 
​$enter your response here
Alpha
 
​$enter your response here
 
​$enter your response here
 
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