Pricing Strategy

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
ChapterC2: Spatial Technology, Inc.
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Pricing Strategy

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Pricing strategy refers to the method by which companies use to fix the prices for their services or products.

In finance, pricing strategies may be used to achieve various forms of targets, such as increasing market share, raising profit margin, or pushing a competitor from the marketplace.

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