Problem Identification: Emphasize the significance of accurately identifying and defining the problem or opportunity that the business case addresses. Discuss methods for conducting a thorough problem analysis and explain why a clear problem statement is crucial for building a persuasive business case.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Pick one (1) of the topics below and discuss its importance as a consideration when writing a business case:

  • Problem Identification: Emphasize the significance of accurately identifying and defining the problem or opportunity that the business case addresses. Discuss methods for conducting a thorough problem analysis and explain why a clear problem statement is crucial for building a persuasive business case.

  • Research and Data Analysis: Discuss the importance of comprehensive research and data analysis to support the business case. Explore the types of data and information that should be gathered, such as market research, financial data, industry trends, and competitive analysis. Encourage students to discuss methods for collecting and analyzing relevant data effectively.

  • Cost-Benefit Analysis: Explain the concept of cost-benefit analysis and its significance in a business case. Discuss different approaches to quantifying costs and benefits, including financial metrics such as return on investment (ROI), net present value (NPV), and payback period. Explore the challenges and limitations associated with conducting a cost-benefit analysis.

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