process of strategy evaluation

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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John Francois Stores has experienced success throughout its years of 
operations. However, there is no one at the organization at present who 
understands how the organization should be evaluated with the objective of 
taking corrective action, if required.
You are given the opportunity to advise Mr. Francois, his family and senior 
staff regarding the process of strategy evaluation, how the objectives are 
evaluated as well as the challenges that may arise. You need to be clear in 
providing advice to members of the organization with respect to measuring 
its performance. Therefore, what would say to Mr. Francois, his family and 
senior staff. 

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