Product-Profitability Analysis; Scarce Resources Creighton Corporation produces a varietyof consumer electronic products. Unit selling prices and costs for three models of one of its productlines are as follows:[LO 11-7]No Frills Standard Options SuperSelling price $40 $70 $86Direct materials 10 14 16Direct labor (@ $20/hour) 10 20 30Variable overhead 3 6 9Fixed overhead 3 6 6Variable overhead is charged to products on the basis of direct labor dollars; fixed overhead isallocated to products on the basis of machine hours.Required3. If the company has excess machine capacity but a limited amount of labor time, how should the optimum short-term product mix be determined? That is, which product is most desirable (profitable)?Which of the three is least desirable (profitable)?

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter11: Differential Analysis And Product Pricing
Section: Chapter Questions
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Product-Profitability Analysis; Scarce Resources Creighton Corporation produces a variety
of consumer electronic products. Unit selling prices and costs for three models of one of its product
lines are as follows:
[LO 11-7]
No Frills Standard Options Super
Selling price $40 $70 $86
Direct materials 10 14 16
Direct labor (@ $20/hour) 10 20 30
Variable overhead 3 6 9
Fixed overhead 3 6 6
Variable overhead is charged to products on the basis of direct labor dollars; fixed overhead is
allocated to products on the basis of machine hours.
Required
3. If the company has excess machine capacity but a limited amount of labor time, how should the optimum short-term product mix be determined? That is, which product is most desirable (profitable)?
Which of the three is least desirable (profitable)?

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