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- 1. Why Public Relations is important in International MarketingEvaluate whether Wal-Mart in south Korea could promote its brand to social network sites such as facebook and twitter. What would be the benefits of such types of promotion?using Promotion Mix tools, SUGGEST FOUR recommendations to OPPO Malaysia on how to help them to promote their products in order to compete in the market.
- 4.Select one advertisement for a global product (i.e., a product that is marketed in more than one country). 1. Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral) 2. Explain which types of segmentation strategy are used in the advertisements and why 3. Evaluate how effectively the advertisement utilizes creative strategyEvaluation of sales people across time, across territories, and against sales potential and sales quotas is important. However there are some situations that might make this evaluation not appropriate and difficult. Briefly explain these situations by providing examples from the local context.3.3) Apply the elements involved in developing a marketing communications strategy for the Brazilian market.
- John is a marketing manager planning to sell alcohol drinks in Muslim countries. He needs to focus on the cultural aspect of the country: a) John is confused why selling alcohol is prohibited in Saudi Arabia meanwhile in Malaysia it is allowed. Explain the beliefs and customs of these Muslim countries.With contextual examples, how can modern organisations use missionary selling to their advantage in positioning new product in the marketplace.Which is NOT a benefit of standardized global advertising? A) greater global advertising coordination B) lower advertising costs C) higher appeal to varying demographics D) consistent worldwide image
- 1. What is target market. 3. What is new target market. 2. List 5 new target market in Malaysia.1. Advertising of burger king. 2. Marketing of burger king.42 Use of a multi-domestic marketing strategy means that a firm A. considers all foreign countries to have equally competitive situations with respect to its industry. B. uses universal promotional messages such as Coca-Cola employs C. tailors its products to effectively reach individual marketplaces D. disregards the principles of market segmentation. E. realizes significant economies of scale from mass production.