Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
42
Use of a multi-domestic marketing strategy means that a firm
A. considers all foreign countries to have equally competitive situations with respect to its industry.
B. uses universal promotional messages such as Coca-Cola employs
C. tailors its products to effectively reach individual marketplaces
D. disregards the principles of market segmentation.
E. realizes significant economies of scale from mass production.
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