Promotional strategies can assist in moving a product through the channel of distribution. (a) Briefly explain how a pull strategy could be deployed in promoting a product through a channel of distribution.
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- 1 Identify and briefly describe the four promotional methods an organization can use in its promotional mix. 2 Define primary demand and selective demand. Give example for each. 3 What are push and pull policy. Explain in DETAIL. Give example for each. 4 Explain word of mouth, buzz marketing, and viral marketing. Give example for each.What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?The success of a sales promotional campain may largely hinge on the partnering entities. From your knowledge of the South African retail industry, critically evaulate the suitability of the NiveaSpar sales promotional partnership
- 14- The following are methods that can be used for push retail promotion strategy, except ________ a. Efficient supply chain b. Trade Show promotion c. Point of sale display d. Sales promotion and discountsAdvantages of pull promotions over push promotions include following, EXCEPT: Company communicates directly to consumers without involvement of intermediaries Build clear brand image in the minds of consumers Pull promotion are costly Create leverage over intermediariesDiscuss some of the reasons why some companies decide not to measure the effectiveness of their promotional programs. Explain why this may or may not be a good strategy
- Describe the AIDA model of communications. For each stage of the model explain how it can be related to the purchase of durable products. Illustrate how different promotion tools can be used at each stage of the “buy” process.Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What will be your ‘marketing communication objectives’? What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?
- 8- The promotion tool which is suitable for mass marketing is ______________. a. Direct mail b. Advertising c. Email d. Personal sellingDescribe Red Bull’s target audience. Are Red Bull’s promotional techniques consistent with that audience?Nike offers trade allowances and volume discounts to large apparel retailers, such as Nordstrom and Macy’s. In turn, the retailers pass those discounts to consumers, which help to increase store traffic and sales of Nike’s apparel. This is an example of ______ Push promotion Sales promotion Pull promotion Incentives