Promotional strategies can assist in moving a product through the channel of distribution. (a) Briefly explain how a pull strategy could be deployed in promoting a product through a channel of distribution.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
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Promotional strategies can assist in moving a product through the channel of distribution. (a) Briefly explain how a pull strategy could be deployed in promoting a product through a channel of distribution.
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