Propose a new mission statement for the organization based on 9 components of mission statement:  1.Customer  2. Product/ service  3. Market  4. Technology  5. Concern for survival, profitability and growth  6. Philosophy

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
Section: Chapter Questions
Problem 1OTJVC
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Case Krispy Kreme Doughnuts Inc 2015 

Based on the given case above, you are required to read the case and :

1. Propose a new mission statement for the organization based on 9 components of mission statement: 

1.Customer 

2. Product/ service 

3. Market 

4. Technology 

5. Concern for survival, profitability and growth 

6. Philosophy 

7. Selfconcept 

8. Concern for public images 

9. Concern for employees

10. Component Legend is provided

2. Quality of the writing of the proposed mission statement and explain

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