Provide a deànition of logistics and a rationale for why is it important in private companies and public organizations?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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Provide a deànition of logistics and a rationale for why is it important in private companies and public organizations?

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