To what extent is logistics a strategic function? Does it really have a long-term effect on an organization? Is it possible to be ‘essential’ but not ‘strategic’?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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  1. To what extent is logistics a strategic function? Does it really have a long-term effect on an organization? Is it possible to be ‘essential’ but not ‘strategic’?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing