Provide an overview and description of several e-commerce strategies that can be implemented through the use of the Internet, including some of the decisions that must be made, such as selecting the most appropriate business model, the payment options available, and the process of designing and developing a successful Web site.

Provide an overview and description of several e-commerce strategies that can be implemented through the use of the Internet, including some of the decisions that must be made, such as selecting the most appropriate business model, the payment options available, and the process of designing and developing a successful Web site.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter4: E-business: Managing The Customer Experience

Section4.5: Factors That Influence E-commerce Success

Problem 1LO

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