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- Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?Case Study Analysis: Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers How well is Apple positioned to compete in the global streaming market as of mid-2020?What do you see as Apple’s chief competitive weakness, and what can Apple do to correct this weakness? How does Netflix’s competitive strength compare against that of 2–3 streaming rivals you deem most likely to challenge Netflix’s current leadership position as of mid-2020? Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Based on your assessment and calculations on Q16, does Netflix have a net competitive advantage over some/all of these rivals? What 2–3 top priority issues does Netflix management need to address? What recommendations would you make to Netflix CEO Reed Hastings? At a minimum, your recommendations should cover what to do about each of the top priority issues identified.
- Discuss the basic features of the Balanced Scorecard.3 - Explainhow the Balanced Scorecard links measures to strategy. At the end of 20x1, Mejorar Company implemented a low-coststrategy to improve its competitive position. Its objective wasto become the low-cost producer in its industry. A Balanced Scorecard was developed to guide the company toward this objective. Tolower costs, Mejorar undertook a number of improvement activities such asJIT production, total quality management, and activity-based management.Now, after two years of operation, the president of Mejorar wants someassessment of the achievements. To help provide this assessment, thefollowing information on one product has been gathered: 1. Express Mejorar's strategy as a series of if-then statements. What doesthis tell you about Balanced Scorecard measures?2. Prepare a strategy map that illustrates the relationships among the likelystrategic objectives.Case study: MĪHĪ CANNABIS: PLANTING THE SEEDS FOR A NEW RETAIL CANNABIS BUSINESS IN CANADAGiven the inability to differentiate the organisation based on the products it sells, Mīhī should perhaps consider a service excellence strategy or any other market-related strategy or portfolio models to establish a differentiated value proposition. Explain how Mīhī might leverage service excellence and/or other market-related strategy models to establish a differentiated value proposition within the retail cannabis industry. DO NOT USE AI TO DETERMINE THE ANSWER.Customer Identification and market share for a project Rotary car parking system. a) Show tables and charts for Customer identification. b) Market share for Rotary parking system globally?
- Case Study: Refer to the case study Online Firm for BooksOnline Retail is an Internet venture that was launched in July 1995, and has becomeone of most famous site in cyberspace. It initially started out with a mission to use theInternet to transform book buying into the fastest, easiest and most enjoyableexperience possible. Jeff Bezos, its founder, selected book retailing as it was a,fragmented industry, with the two biggest booksellers at the time accounting for lessthan 12% of total books sales. Unlike traditional bookstores, there are no bookshelvesto browse at Online Retail. From the website, customers can search for a specific book,topic or author, or they can browse their way through the book catalogue. Visitors canalso read book reviews from other customers, the NewYork Times and othernewspapers and magazines. Customers can browse and then complete the sale byentering their credit card information—in the early days, customers placed their ordersonline and then phoned in their…Case Study: Refer to the case study Online Firm for BooksOnline Retail is an Internet venture that was launched in July 1995, and has becomeone of most famous site in cyberspace. It initially started out with a mission to use theInternet to transform book buying into the fastest, easiest and most enjoyableexperience possible. Jeff Bezos, its founder, selected book retailing as it was a,fragmented industry, with the two biggest booksellers at the time accounting for lessthan 12% of total books sales. Unlike traditional bookstores, there are no bookshelvesto browse at Online Retail. From the website, customers can search for a specific book,topic or author, or they can browse their way through the book catalogue. Visitors canalso read book reviews from other customers, the NewYork Times and othernewspapers and magazines. Customers can browse and then complete the sale byentering their credit card information—in the early days, customers placed their ordersonline and then phoned in their…Case Study: Refer to the case study Online Firm for BooksOnline Retail is an Internet venture that was launched in July 1995, and has becomeone of most famous site in cyberspace. It initially started out with a mission to use theInternet to transform book buying into the fastest, easiest and most enjoyableexperience possible. Jeff Bezos, its founder, selected book retailing as it was a,fragmented industry, with the two biggest booksellers at the time accounting for lessthan 12% of total books sales. Unlike traditional bookstores, there are no bookshelvesto browse at Online Retail. From the website, customers can search for a specific book,topic or author, or they can browse their way through the book catalogue. Visitors canalso read book reviews from other customers, the NewYork Times and othernewspapers and magazines. Customers can browse and then complete the sale byentering their credit card information—in the early days, customers placed their ordersonline and then phoned in their…
- Case Study: Refer to the case study Online Firm for BooksOnline Retail is an Internet venture that was launched in July 1995, and has becomeone of most famous site in cyberspace. It initially started out with a mission to use theInternet to transform book buying into the fastest, easiest and most enjoyableexperience possible. Jeff Bezos, its founder, selected book retailing as it was a,fragmented industry, with the two biggest booksellers at the time accounting for lessthan 12% of total books sales. Unlike traditional bookstores, there are no bookshelvesto browse at Online Retail. From the website, customers can search for a specific book,topic or author, or they can browse their way through the book catalogue. Visitors canalso read book reviews from other customers, the NewYork Times and othernewspapers and magazines. Customers can browse and then complete the sale byentering their credit card information—in the early days, customers placed their ordersonline and then phoned in their…Please analyze the case given below Case Study: ıtaly Italy is one of the world’s leading tourism destinations, attracting approximately 40 million visitors in 2014 and earning $34 billion in tourism revenue. The Ministry of Culture and Tourism is one of the world’s most sophisticated destination marketing operations, consistently producing effective and evocative campaigns. – winning the World Travel Award in 2012 for Europe’s Leading Tourist Board ıtaly Home is the country’s most recent integrated tourism marketing campaign – launched in 2014 and rolled out globally - ably uses all of the major digital marketing channels as part of a comprehensive suite of marketing activities to showcase the destination’s tourism product diversity and target multiple niche markets all while maintaining brand consistency across channels. The result is marketing campaign that is at once flexible and customizable. The Ministry of Culture and Tourism (2015) has articulated one key goal of the Italy…Case Study Read the case study and answer the questions given below. Marketing at XYZ Dairy Company XYZ is a Sri Lankan company specializes in milk processing and dairy products and it started operations in 2006 by establishing its factory complex in Ampara region. The visionary entrepreneur Mr Kumarage has identified the necessity of building a local milk powder brand by studying the dominance of multinational corporations in the industry. He identified that customers are highly loyal to these multinational brands which are promoted through rigorous marketing communications. However, XYZ was able to successfully launch milk powder, liquid milk, yoghurt, butter, and ice cream under the XYZ brand name irrespective of the intense competition. Moreover, the company is planning to develop a series of new products to strengthen its future competitiveness. In the meantime, Mr Kumarage has an ambitious plan to develop the dairy cattle farming by empowering the local farmers to establish a…