4. 1) Consider the Three Levels of Product discussed in class (and in your textbook). Whenpurchasing business software, a customer asks the salesperson about the availability oftraining and customer support. Which Level of Product is the customer inquiring about (Core,Actual or Augmented)? Select and briefly explain. Please use no more than 2 short bulletpoints for your answer.2) Why is chewing gum considered a Convenience Product for many consumers? Please use nomore than 2 short bullet points for your answer.3) Why would Pet Insurance (insurance that covers medical bills for a sick or injured family pet)be correctly classified as an Unsought Product? Please use no more than 2 short bullet pointsfor your answer.4) Service Intangibility means that potential customers of a Landscaping Company cannot seetheir newly landscaped lawn until after the service is completed. How might a Marketer forthe landscaping company overcome the customer's risk associated with this serviceintangibility? Please use no more than 2 short bullet points for your answer.

Ans. 1.) Introduction There are different levels of a product which includes core, gender, expected…

Answered: 1) Consider the Three Levels of Product…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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