Psychological factors determine how consumers perceive and interact with their environments and influence the ultimate decisions of consumers. What do they include?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.4: Social Factors Influencing Consumer Behavior
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Psychological factors determine how consumers perceive and interact with their environments and influence the ultimate decisions of consumers. What do they include?

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