Q: Explain what is meantby a marketing channelof distribution and whyintermediaries areneeded.
A: Middlemen play a vital role in meeting the customer demand and getting the product of the manufactur...
Q: Discipline-specific knowledge and capabilities meaning?
A: The discipline - specific knowledge and capabilities are a part of discipline of the particular stud...
Q: Identify the four major social media and how brand managers integrate them into marketing actions.
A: The main difference between social media and traditional advertising media is that social media prov...
Q: Compare traditional media and social media in terms of time required to deliver the communication.
A: Promotion is the part of business marketing where large number of attention is given to product awar...
Q: Describe the requirements for effective segmentation to be used by Nandos marketers to segment the S...
A: In the given case study, we are provided with information about Nandos, multi-national eateries, and...
Q: Explain the importance of the Hamada equation.
A: The Hamada equation differentiates investment risk from market risks during a leveraged organization...
Q: What is the relation of Corporate Social Responsibility (CSR) to E Service learning?
A: Corporate social responsibility (CSR) is a type of international private business self-regulation th...
Q: What are some similarities and differences be-tween skimming pricing, prestige pricing, and above-ma...
A: These are the types of pricing methods or strategies which different firms use. Skimming pricing : t...
Q: Write a post in which you discuss the culture of your city/county, place of business, or a nonprofit...
A: Indian religions and ideals have a strong influence on the people. Indian culture is built on the va...
Q: Question. ,- represents the customers switching A real transition between two different coffee chain...
A: Transition Marketing challenges the common belief that marketing in developed countries is often bet...
Q: Thainess Co., a mid-size firm, has set up its ERM framework and wants to assess whether its ERM comp...
A: Option (a) is incorrect because corporate score card did not tell correct differences.
Q: Did you know about the insider messages in theFedEx, Hershey’s and Baskin-Robbins logos? Do youknow ...
A: * Only the first question is answered as the second question is subjective. Logo: It describes the s...
Q: Could I have explained a PEST analysis of Canada and how they differ (if they differ) from the U.K?
A: PEST analysis stands for Political, economic, social and technological analysis. It studies the exte...
Q: 1. What does environmental analysis give to the strategic manager? 2. What is environmental analysis...
A: What does environmental analysis give to the strategic manager? Environmental analysis helps the str...
Q: The market penetration strategy of finding new customers O typically includes carefully analyzing a ...
A: Market penetration is the measure of how much a product or service consumes a consumer compared to t...
Q: Interview a middle school student and determineand describe the household decision processinvolved i...
A: Customer is a person who willingly takes part into the exchange with the company by paying using mon...
Q: Which of the below statements indicates a product-oriented business definition? O a. A social media ...
A: Today, when there are lot many giant players in the market, it becomes important for organizations t...
Q: Imagine that you suddenly would not be able to sell any product or service to your customer directly...
A: This hypothetical situation became true in 2019 because of Covid - 19 lockdowns. No business was abl...
Q: Explain how the promotional tools used by an air- line would differ if the target audience were (a) ...
A: Air-line companies have various promotional tools, that they use for promoting their air-line compan...
Q: how Fair competition in business
A: Fair competition is defined as a competition based on service, pricing, and quality rather than on u...
Q: -Choose the best answer. Which of these is a raw material that can be bought or sold with little var...
A: Raw materials can definitely be bought and sold with variations. The details are discussed as follow...
Q: What distinguishes a problem as one that affects programme behaviou
A: * The prominent distinguished features of the problems that affects Programme behavior are listed be...
Q: The text discusses the development of online re- tailing in the United States. How does the develop-...
A: The practice of online retail requires the use of the internet and digital infrastructure to reach c...
Q: Chapter 7 defines and discusses opinion leaders.Are the individuals that create viral complaint vide...
A: Social media marketing deals with performing marketing Promotional and exchange activation by using ...
Q: Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by ...
A: The Vodka absolute brand marketing team has analysed the market if vodka drinkers, as for a brand it...
Q: Fill in the blanks answer correctly
A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts fo...
Q: Describe what is a good ? What are the differences between tangible and intangible product?
A: Goods - Goods include merchandise, supplies, raw materials, and completed items. All commodities tha...
Q: CSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible type...
A: In the given case study, We are provided with information about CSU Stanislaus, a university in Turl...
Q: What is the purpose of (a) quantity discounts and (b) promotionalallowances?
A: In quantity discount, when buyers purchase goods or raw materials in bulk quantities, they are given...
Q: Describe a consumption subculture towhich you belong. How does it affectyour consumption behavior? H...
A: Marketing is to exchange value with the customers and the company. It is the primary activity of the...
Q: Describe the promotional objective for each stage of the product life cycle.
A: Product life cycle is very important in the process of marketing. There are four stages of product l...
Q: Describe two situations in which you have servedas or sought information from an opinion leader.Are ...
A: Purchase decision includes consideration of various factors before buying any product or service. Th...
Q: Summarize the household life cycle’s variousstages and marketing implications
A: Household life cycle and marketing are related to each other. Household life cycle is also known as ...
Q: How does marketing shape consumers needs and wants? Please explain.
A: We all have to eat, beverage, breathe, sleep, and have a place to live as humans. We both have some ...
Q: b) Very few new brands survive the first year and become successful. Why is this? Identify and expan...
A: Introduction: All of those big brand names we are hearing and associating every day of our lives, a...
Q: What are the norms of the social groups ofwhich you are a member concerning theproduct or activity?
A: Each society has some sort of social class structure. It is a well-organized division where the memb...
Q: Which channel and intermediaries will provide the best coverage of the targetmarket?
A: A target market is a set of people identified as possible clients for a company's products based on ...
Q: A common theme among managers who succeed repeatedly in program implementation is fostering open co...
A: Managing program is a complex process and managers manage to complete the entire process efficiently...
Q: Do you agree that advertisers can be rewardedby embracing these technologies and the cordcutters?
A: There are several ways the use which technology has not solely helped the people but numerous busine...
Q: What is a consumption-based group or a consumptionsubculture? How can marketers develop strategybase...
A: Subcultures are also further classified on the basis of whether these subcultures are abstract or li...
Q: What are the three questions marketing executives consider whenchoosing a marketing channel and inte...
A: Distribution channel deals with part of marketing mix element where the business has to decide about...
Q: What is the difference between semantic andpsychological meaning?
A: Semantic refers to the meaning of a word and psychological refers to the mental state of a person. ...
Q: What are some business objectives Pret a Manger have set or should set in order to become more succe...
A: Today, when there are lot many giant players in the market, it becomes important for organizations t...
Q: eung plan section helps companies understand their competitor market position, perception, and overa...
A: Marketing plan is important for companies because it helps to analyse the various factors which the ...
Q: Explain with examples how changes in demographic and economic environment affect the marketing decis...
A: Marketing decision-making also entails experimenting with concepts like marketing mix (to see how it...
Q: Describe the nature of perception and its relationship to consumer memory and decisions
A: Perception is a psychological characteristic that influences consumer behaviour in the Purchase Deci...
Q: Take into consideration the following: What do you think would have happened if Big Data and Predict...
A: For the following 15 years after the internet became ubiquitous in 1991, marketing remained mostly u...
Q: What can mobile companies do to reduce the cost of data subscriptions to consumers?
A: Although mobile company's system may meet the requirements for availability and capacity, have you c...
Q: Compare and Contrast the Schedule vs. Questionnaire.
A: We can describe a questionnaire as a research tool that consists of a series of questions and respon...
Q: Which of the following questions is an example of a dose-ended question that could be used in a surv...
A: Researchers frequently ask questions before, during, and after study sessions. Responses to closed-...
Explain how do wealth and consumer credit affect consumer
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