Qualitative data refers to all non-numeric data or data that have not been quantified and can be a product of all research strategies Select one: True False

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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3. Qualitative data refers to all non-numeric data or data that have not been quantified and can be a product of all research strategies
Select one:
True
False

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