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Focus groups are commonly used in social
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- Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include: A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)Which one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image researchAs a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study
- Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True FalseNull & Research Hypothesis Write both the null and research hypothesis for the variables below. Determine whether a nondirectional or directional hypothesis should be utilized when writing the research hypothesis. Hours of studying and academic achievement Suspension rates and criminal justice outcomes Hours of sleep and productivity Socioeconomic status and type of employment Effectiveness of incarceration and effectiveness of rehabilitation Substance exposure and asthma (speak on the relationship. i.e. does substance exposure have an effect on asthma?) Pharmaceutical medications and placebos Gender and juvenile delinquency Education level and income Class attendance and performancePlease read the following mini-case on Research Design at LSPMA. Why do political organizations need marketing research conducted by LSPMA? What is the relationship between marketing research conducted by LSPMA and identifying the needs and wants of specific market segments? Why would a business rely on a marketing research firm that is heavily into political polling? View at least one (1) other post and respond to the post in at least 1-2 paragraphs. Choose one or more of the following ways to respond: Share specifically what you relate to regarding your colleague's post on LSPMA's marketing research efforts in the political arena. Offer specific suggestions or insights from your perspective as a marketer with respect to the company's market research and specific market segments. Also, highlight what you have learned about market research from this and your post on this subject.
- a. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.The Marriott Corporation's marketing research study is notable mainly because they made such good use of _____. online one-on-one interviews biometrics secondary data data analysisExplain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question) a) Survey research b) Focus group research
- Whice best describes a "beta error" in business research? Group of answer choices a. Concluding something is not significant (Accepting Ho) when in fact it is not. b. Concluding something is not significant (Accepting Ho) when in fact it is. c. Concluding something is significant (Rejecting Ho) when in fact it is not. d. Concluding something is significant (Rejecting Ho) when in fact it is. e. A beta error is not possible in business researchH&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesis4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.