Question 1 One use of short-range forecasts is to determine planning for new products. (A) True (B False Question 2 Individual product forecasts are more accurate than Product family and aggregated forecasts. A) True B) False

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Question 1
One use of short-range forecasts is to determine planning for new products.
A) True
B) False
Question 2
Individual product forecasts are more accurate than Product family and aggregated forecasts.
(A) True
B) False
Transcribed Image Text:Question 1 One use of short-range forecasts is to determine planning for new products. A) True B) False Question 2 Individual product forecasts are more accurate than Product family and aggregated forecasts. (A) True B) False
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