QUESTION 2 Yemi and Botho are the brains behind the Maungo Craft brand. They are currently toying with the idea diversifying their portfolio of investments by entering the restaurant business. Post covid, Batswana have developed an appetite for homegrown dining experiences with the likes of Park 27, 267 and Musa’s café proving to be success. a)As a consult, assist them to conduct a macro environmental assessment using the PEST. b)Based on the result of the PEST assessment what generic competitive strategy would you recommend for this venture?
QUESTION 2 Yemi and Botho are the brains behind the Maungo Craft brand. They are currently toying with the idea diversifying their portfolio of investments by entering the restaurant business. Post covid, Batswana have developed an appetite for homegrown dining experiences with the likes of Park 27, 267 and Musa’s café proving to be success. a)As a consult, assist them to conduct a macro environmental assessment using the PEST. b)Based on the result of the PEST assessment what generic competitive strategy would you recommend for this venture?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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QUESTION 2
Yemi and Botho are the brains behind the Maungo Craft brand. They are currently toying with the
idea diversifying their portfolio of investments by entering the restaurant business. Post covid,
Batswana have developed an appetite for homegrown dining experiences with the likes of Park 27,
267 and Musa’s café proving to be success.
a)As a consult, assist them to conduct a macro environmental assessment using the PEST.
b)Based on the result of the PEST assessment what generic competitive strategy would you
recommend for this venture?
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