Question 1 Nestle is the largest food and beverage company in the world. In 2022. Nestle plans to invest heavily in the plant-based protein market? (a) Explain three types of multiple segment specialisation. Based on the three types of specialisation. justify which specialisations correspond to the Nestle segmentation? (b) Suggest the potential target customer for the new product and the value proposition for the product. Justify the suggestion? (c) Discuss how to use the three high-level variables to identify potential competitive threats.
Question 1 Nestle is the largest food and beverage company in the world. In 2022. Nestle plans to invest heavily in the plant-based protein market? (a) Explain three types of multiple segment specialisation. Based on the three types of specialisation. justify which specialisations correspond to the Nestle segmentation? (b) Suggest the potential target customer for the new product and the value proposition for the product. Justify the suggestion? (c) Discuss how to use the three high-level variables to identify potential competitive threats.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question 1
Nestle is the largest food and beverage company in the world. In 2022. Nestle plans to invest heavily in the plant-based protein market?
(a) Explain three types of multiple segment specialisation. Based on the three types of specialisation. justify which specialisations correspond to the Nestle segmentation?
(b) Suggest the potential target customer for the new product and the value proposition for the product. Justify the suggestion?
(c) Discuss how to use the three high-level variables to identify potential competitive threats.
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