Question 2. The marketing manager for Tim Hortons is attempting to price a cup of coffee. She knows that the cost of the coffee is $0.14 per cup, and expenses are 30% of the regular selling price. She would like the coffee to achieve an 88.24% markup on selling price. a) What is the regular selling price for a cup of coffee? b) What is the profit per cup? c) What is the markup on cost percentage?

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter4: Preparing And Using Financial Statements
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Question 2. The marketing manager for Tim Hortons is attempting to price a cup of coffee. She knows that the cost of the coffee is $0.14 per cup, and expenses are 30% of the regular selling price. She would like the coffee to achieve an 88.24% markup on selling price.
a) What is the regular selling price for a cup of coffee?
b) What is the profit per cup?
c) What is the markup on cost percentage?

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9781337635653
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Leach
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Cengage