REACH of e-communications Website VISITS Attraction efficiency Site conversion efficiency LEADS or opportunities generated Lead conversion efficiency Number of OUTCOMES delivered Results 21,700,000 £700,000 Ad impressions 33.40% Media cost 0.23% Click-through rate Cost-per-mille/thousand (CPM/CPT) Clicks (approximately equivalent to visitors) Cost-per-click (CPC) Conversion rate (click to quote) Opportunity response Cost-per-opportunity (CPO) 10.60% Conversion rate (opportunity to sale) Sales Cost-per-sale (CPS)

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Your Question:
REACH of e-communications
Website VISITS
Attraction
efficiency
Site conversion
efficiency
LEADS or opportunities generated
Lead conversion
efficiency
Number of OUTCOMES delivered
Results
21,700,000
£700,000
Ad impressions
33.40%
Media cost
0.23% Click-through rate
Cost-per-mille/thousand (CPM/CPT)
Clicks (approximately equivalent
to visitors)
Cost-per-click (CPC)
Conversion rate (click to quote)
Opportunity response
Cost-per-opportunity (CPO)
10.60% Conversion rate (opportunity to sale)
Sales
Cost-per-sale (CPS)
Transcribed Image Text:REACH of e-communications Website VISITS Attraction efficiency Site conversion efficiency LEADS or opportunities generated Lead conversion efficiency Number of OUTCOMES delivered Results 21,700,000 £700,000 Ad impressions 33.40% Media cost 0.23% Click-through rate Cost-per-mille/thousand (CPM/CPT) Clicks (approximately equivalent to visitors) Cost-per-click (CPC) Conversion rate (click to quote) Opportunity response Cost-per-opportunity (CPO) 10.60% Conversion rate (opportunity to sale) Sales Cost-per-sale (CPS)
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