REACH of e-communications Website VISITS Attraction efficiency Site conversion efficiency LEADS or opportunities generated Lead conversion efficiency Number of OUTCOMES delivered Results 21,700,000 £700,000 Ad impressions 33.40% Media cost 0.23% Click-through rate Cost-per-mille/thousand (CPM/CPT) Clicks (approximately equivalent to visitors) Cost-per-click (CPC) Conversion rate (click to quote) Opportunity response Cost-per-opportunity (CPO) 10.60% Conversion rate (opportunity to sale) Sales Cost-per-sale (CPS)
REACH of e-communications Website VISITS Attraction efficiency Site conversion efficiency LEADS or opportunities generated Lead conversion efficiency Number of OUTCOMES delivered Results 21,700,000 £700,000 Ad impressions 33.40% Media cost 0.23% Click-through rate Cost-per-mille/thousand (CPM/CPT) Clicks (approximately equivalent to visitors) Cost-per-click (CPC) Conversion rate (click to quote) Opportunity response Cost-per-opportunity (CPO) 10.60% Conversion rate (opportunity to sale) Sales Cost-per-sale (CPS)
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