Pop-up ads, those unsolicited messages that sometimes pop ontoyour computer screen and block the site or information you’re looking for until you close or respond to them, are inexpensive to produce and cost nearly nothing to send. They are so annoying to somecomputer users that dozens of special programs have been writtento block them from appearing on the screen during Internet use.1. Do you think that, because they are unsolicited, pop-up adsare also disruptive? Are they an invasion of privacy? Explainyour reasoning.2. Do you consider the use of pop-up ads to be unethical? Whyor why not?
Pop-up ads, those unsolicited messages that sometimes pop ontoyour computer screen and block the site or information you’re looking for until you close or respond to them, are inexpensive to produce and cost nearly nothing to send. They are so annoying to somecomputer users that dozens of special programs have been writtento block them from appearing on the screen during Internet use.1. Do you think that, because they are unsolicited, pop-up adsare also disruptive? Are they an invasion of privacy? Explainyour reasoning.2. Do you consider the use of pop-up ads to be unethical? Whyor why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Pop-up ads, those unsolicited messages that sometimes pop onto
your computer screen and block the site or information you’re looking for until you close or respond to them, are inexpensive to produce and cost nearly nothing to send. They are so annoying to some
computer users that dozens of special programs have been written
to block them from appearing on the screen during Internet use.
1. Do you think that, because they are unsolicited, pop-up ads
are also disruptive? Are they an invasion of privacy? Explain
your reasoning.
2. Do you consider the use of pop-up ads to be unethical? Why
or why not?
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