Read the Case: Agarwal Packers and Movers Limited: Relocating EmotionsLinks to an external site., and then answer the following questions: How is APML able to bring innovation in its services to meet customer demands without increasing packaging cost and customer freight rate? How are these innovations sustained in such a large organization with many branches distributed throughout India? How far does the organizational structure of APML help in implementing innovative solutions? What is the operating strategy adopted by APML, which enables it to innovate and incorporate the process of total quality management (TQM), in its operations? How do you rate the service innovation approach of the organization? In service-oriented businesses like that of APML, what do you think can be done to offer high-quality, after-sales service? Was APML doing it? Why? What differentiates APML from other companies providing domestic relocation services?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Read the Case: Agarwal Packers and Movers Limited: Relocating EmotionsLinks to an external site., and then answer the following questions:

  1. How is APML able to bring innovation in its services to meet customer demands without increasing packaging cost and customer freight rate?
  2. How are these innovations sustained in such a large organization with many branches distributed throughout India?
  3. How far does the organizational structure of APML help in implementing innovative solutions?
  4. What is the operating strategy adopted by APML, which enables it to innovate and incorporate the process of total quality management (TQM), in its operations?
  5. How do you rate the service innovation approach of the organization?
  6. In service-oriented businesses like that of APML, what do you think can be done to offer high-quality, after-sales service?
    • Was APML doing it? Why?
  7. What differentiates APML from other companies providing domestic relocation services?
  8. For APML, what should be the optimum number of trucking cubes and trucks to meet the customer requirement?
    •  What factors should be considered while calculating this?
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