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It is recommendable that the Company uses product and pricing strategy, which can provide a twin approach (Koester,
2011). The strategy should focus on ensuring smooth entry of a new product within a targeted marketplace as well as
strengthening prices as the product continue to establish itself within the product life cycle. To this end, it is
recommendable that the company uses introductory pricing strategies to facilitate a smooth entry.
What is your understanding of this paragraph? What is Nike recommended to do from this?
- A small chain of bagel shops currently prices its bagels at $0.99 apiece. The manager of the chain recognizes the value of price segmentation and is considering how he might charge lower prices to his high-volume customers. A. Design an order-discount pricing structure that could accomplish this price segmentation. B. Design a cumulative-purchase discount structure to accomplish this price segmentation. C. Design a two-part pricing structure to accomplish this price segmentation. D. Would the manager have to choose among the three discount structures described in Parts (a) through (c), or would he be able to do all three? Justify your view on this.Topic: Opportunities and limitations of designing an effective service pricing strategy. Give concrete examples to point out opportunities and limitations in service pricing. 1. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as unfair? 2. How can we charge different prices to different segments without customer feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions, and at the same time, be seen as fair? PLEASE ANSWER ALL QUESTIONS. THANK YOU!A large business Office Supply & Technology company, “ Smart Space,”recently entered the B2B business markets with new business office virus & flusafety and hygiene product packages- including medical-grade cleaning servicesand a new flu & covid detection air filter for Corporate Offices.They are in the process of determining the appropriate price for the new B2Bproducts and services. Discuss:a)the role that costs play in determining price andb )identify & define the three (3) B2B strategic pricing approaches- andthe formula for each.c)select which approach is best for “Smart Space”and explain why .d) Create and List two (2) Metric-Based customer benefits for the new airfilter detection and cleaning package for sale to B2B businesses.
- The airline industry alters the price of its seats based on the type of seat, the number of seats remaining, and the amount of time before the flight departs. This is example of: Select one: a. Basing-point pricing b. Zone pricing c. Dynamic pricing d. FOB-origin pricing Which of the following statements is correct? Select one: a. If the prices of the product are below its costs, profits will boost. b. The pricing strategy suggesting value to the customer and profit to company should be followed. c. If customers perceive that the product is over-priced, they are keener to buy it. d. If customers perceive that a product’s price is lower than its value, they will not buy it.1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…
- Explain how a pharmaceutical company's pricing for a non-proprietary drug might change if the objective was: (a) profitability, (b) sales volume, or (c) market share.Kindly state and analyze the pricing strategy of stree foods and how being used or the probable pricing strategy used by the business. Describe how the prices of their product may affect the sales and demand of the product.The following are the criteria for evaluating price metrics except: a. tracks with differences in value across segments b. is easy to measure and enforce c. offering economic value and design d. tracks with differences in cost to serve
- During the last year, ABC Company and XYZ Company have been battling each other for market share in the greater Detroit marketing area. Competition has included stepped up advertising and larger than usual product discounts to attract customers. ABC Company recently filed a case in federal court alleging violations of federal antitrust laws by XYZ Company. As proof of predatory pricing activities by XYZ, ABC shows the court that XYZ has experienced average monthly losses in its Detroit area sales region of $100,000 for each of the last six months. During a similar period the previous year, XYZ had monthly average regional profits of $60,000. This data shows that: A. XYZ Company was clearly engaged in predatory pricing activities. B. XYZ Company clearly went from a profit to a loss position in the Detroit sales region. C. ABC Company must have experienced similar profit problems. D. XYZ Company's sales volume must…2. When eBay allows customers to bid over the Internet what they are willing to pay for a product could be considered a pricing strategy... right? or wrong? Explain. 3. Discuss the 4Ps. Why are they so important for a marketer to understand? 4. The marketing concept calls on management and employees to do what three things? 5. Define "strategic business unit" and explain why this concept might be used to organize a corporation.1.Problem in the Image Please solve with the long anlysis explain and clearly Please solve and no reject, this no essay and just Q&A. Thank u and complete question Note Answer using the strategy of your choice, and can add in addition. However, it is mandatory to use at least one of the strategies listed in the choice of 4 available marketing strategies Major pricing strategies New product pricing strategies Product mix pricing strategies Price adjustment strategies