Would the manager have to choose among the three discount structures described in Parts (a) through (c), or would he be able to do all three? Justify your view on this.
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- A small chain of bagel shops currently prices its bagels at $0.99 apiece. The manager of the chain recognizes the value of price segmentation and is considering how he might charge lower prices to his high-volume customers.
A. Design an order-discount pricing structure that could accomplish this price segmentation.
B. Design a cumulative-purchase discount structure to accomplish this price segmentation.
C. Design a two-part pricing structure to accomplish this price segmentation.
D. Would the manager have to choose among the three discount structures described in Parts (a) through (c), or would he be able to do all three? Justify your view on this.
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- Your CEO wants to divest the Northern business unit because unit sales are decreasing. She directs you to evaluate a potential sale. Which of the following analyses should you conduct? A. Identify buyers that might value the business unit more than your company does. B. Calculate the NPV of the unit’s future projected cash flows. C. Identify which of the company’s other business units rely on the unit for sales leads. D. A, B, and C. E. A and C1. How is Wal-Mart’s Web site different from Amazon and Office Depot? 2. Do Wal-Mart and Best Buy face the same problems or different ones? 3. What customers shop at Wal-Mart, both in-store and online? 4. Determine a strategy for Wal-Mart to improve online sales. 5. Write a report to management that describes the primary cause of the problems, a detailed plan to solve them, and show how the plan solves the problems and describe any other benefits it will provideunder the market approach, the key competitive characteristics that need to be identified include a. price, promotion, distribution, and sales b. strategies, objectives, reactive patterns, and strengths and weakness c. pricing, strategies, objectives, and strength. and weaknesses d. structure, conduct, performance e. None of the above
- Assume Tea brands ChotooChai and BaraChai are competing brands in the market. With arrival of winter season, ChotooChai announces good promotional deals. Using ‘Comparative Statics Analysis’ of demand and supply model: a)How will the managements of the two brands study the short-run and long-run impact on Tea Sales, after the announcement of promotions in the market of Tea? B)Demonstrate and explain, with clearly labelled two panel diagrams, the ‘Rationing Function’ and the Allocating or ‘Guiding Function’ of PriceThe purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility. You will create your marketing materials for the following type of restaurant: Restaurant name: Nourish Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items Clientele: People near a university in an urban area-college students, working professionals You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below. Marketing Material You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc. Make an Instagram story and take a screenshot of it. Attached are examples:Please Help I am confused. Classifying Costs The following is a list of costs that were incurred in the production and sale of large commercial airplanes: Classify each cost as either a product cost or a period cost. Indicate whether each product cost is a direct materials cost, a direct labor cost, or a factory overhead cost. Indicate whether each period cost is a selling expense or an administrative expense. Costs Classification a. Annual bonus paid to the chief operating officer of the company b. Annual fee to a celebrity to promote the aircraft c. Cost of electronic guidance system installed in the airplane cockpit d. Cost of electrical wiring throughout the airplane e. Cost of miniature replicas of the airplane used to promote and market the airplane f. Cost of normal scrap from production of airplane body g. Cost of paving the headquarters employee parking lot h. Decals for cockpit door, the cost of which is immaterial to the cost of the…
- In Chapter 7, you read about the Request for Proposal (RFP), which is issued by an organization interested in purchasing a particular product or service. Companies must provide a response to the RFP in order to be selected to provide the particular product or service. For this week's discussion, use the attached sample RFP to answer the following questions in preparing a response to the RFP: 1. Create your own company for purposes of this assignment. Provide the name and scope of your company (must fit with this RFP). 2. General Information: Describe your firm’s approach to quality and data integrity regarding the information and services you provide. 3. General Information: Describe how your company manages workload peaks from a resource perspective. 4. Service Offerings: Please describe your firm’s focus and core competencies. 5. Service Offerings: What distinguishes your company’s capabilities from other firms in your industry? 6. Operating Philosophy: What is your…Part 1 Is a case analysis of Procter and Gamble's international corporation based on the following topics: 1. Developing marketing strategies and plans 2. Analyzing consumer markets 3. Analyzing business markets 4. Tapping into global markets 5. Developing pricing strategies and programs Part 2 Is essay questions based on the following topics: 1. Identifying market segments and targets 2. Designing and managing services.For several years your Mexican restaurant has been very profitable, but recently the local grocery store has started offering a make-your-own taco bar and your restaurant's sales have declined. Your 5-Forces analysis concludes that: A) Industry attractiveness has declined due to increased Rivalry. B) Industry attractiveness has declined due to a greater Threat of Substitute Products C) Industry attractiveness has declined due to greater Bargaining Power of Buyers D) Industry attractiveness has declined due to the Threat of New Entrants.
- Somerset Inc. has finished a new video game, Snowboard Challenge. Management is now considering its marketing strategies. The following information is available: Two managers, James Hamilton and Thomas Seymour, had the following discussion of ways to increase the profitability of this new offering: James: I think we need to think of some way to increase our profitability. Do you have any ideas? Thomas: Well, I think the best strategy would be to become aggressive on price. James: How aggressive? Thomas: If we drop the price to $60 per unit and maintain our advertising budget at $15,000,000, I think we will generate total sales of 2,000,000 units. James: I think that's the wrong way to go. You're giving up too much on price. Instead, I think we need to follow an aggressive advertising strategy. Thomas: How aggressive? James: If we increase our advertising to a total of $25,000,000, we should be able to increase sales volume to 1,400,000 units without any change…Which criterion for the following objective is not met? Acme Global will increase sales by 20%. A. specific B. single result C. measurable D. target dateThe Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100,000 18,000 40,000 Cost per advertisement $2000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? Let T = number of television spot advertisements R = number of…