Reema is a rich business woman. She has a business of Abaya's in Bahrain. Due to COVID- 19, her business started to see declines in sales as customer are afraid to visit the shop and getting infected with the COVID -19. Suppose you are a marketing manager and she asked you to formulate new strategies for running her business, then answer these questions given below. 1- What is the best channel she can adopt and run her business? 2- What are the advantages of using this new channel of business? 3- Can she apply Omni Channel retailing? Justify your answer. 4- What are the possible threats involved in running the business with the new channel? drects®
Q: Explain the relationship between e-commerce and digital marketing?
A: Disclaimer: "Since you have asked multiple questions, we will solve the first question for you. If…
Q: A reputable FMCG company is holding its Annual Sales Conference on July 1 st , 2021 for its fiscal…
A: The ways by which firms offer products and services to clients and end users are known as…
Q: How does the net marketing contribution and marketing ROI change if the business modifies its sales…
A: Below is the solution:-
Q: Identify the major competitors for the brand in Pakistan. Discuss the four key brand strategy…
A: Ans yuwani being an Italian clothing brand have recently marked their presence in Pakistan. They…
Q: a.Critical evaluation of the advantages and disadvantages of divisionalisation to the parent company…
A: In the given question, we are given an instance of GoGo Airline wherein the firms' parent company is…
Q: Briefly explore the business plan of the Maybank organization in terms of Market
A: A business plan can be referred to as a blueprint of a business. The details regarding the core…
Q: Imagine you walk into a department store, and buy a wallet made by Coach. Coach produced the wallets…
A: Intermediaries additionally referred to as distribution intermediaries, marketing intermediaries, or…
Q: describe all the types of utility the producers and/or distributors for NIKE and COACH create with…
A: Utility can be defined as the value that a customer gets from using a product. It can be referred to…
Q: For Toyota, customers who care about the price of a car and its operating economy make up one a.…
A: Market Position can be referred to as the place or position that a company has been able to…
Q: Marketing in Action Case Real Choices at Target When can offering too many choices become too much…
A: Disclaimer: Since you have posted a question with multiple sub-parts, we will solve first three…
Q: You are the marketing manager of a food products company that is considering entering the Indian…
A: Distribution can be stated as the approach of developing an item or service available for the client…
Q: A college in a metropolitan area wishes to increaseits evening-school offerings of…
A: The selection of targeted student segment is of utmost importance in order to provide educational…
Q: Gap is a global brand, but recently the company has struggled to connect with customers in the…
A: Despite investing ranging from from NFTs to trendy collection and collaboration , Gap is still…
Q: marketing manager for a national airline, compare the strengths and weaknesses of the following…
A: Every company should have strong distribution channel, customer satisfaction and heavy profits for…
Q: In PoM and in Lectures, we discussed three (3) types of product distribution strategy. Name these…
A: The decision of selecting the best distribution strategy is different for different businesses. Each…
Q: Understanding business environment is an essential task of top management. Profitability is…
A: Micro environment includes Organizations and there happenings including their employees, resources.…
Q: Explain about suitable place and price for new durian flavored bread marketing plan
A: The durian fruit market size valued was at USD16.7 million before 3 years. Rising awareness about…
Q: Danone SA, the french food products company, offers brands such as Activia and Dannon yogurt brands…
A: The term "product innovation" refers to the creation of a completely new product for a specific…
Q: There are THREE major distribution strategies a company can use to effectively reach its customers…
A: A channel of distribution is a system of companies or intermediaries through which a product or…
Q: In the world of children’s television programming, Sprout is a relative newcomer. Owned by…
A: In the television business, there are kids' programs that are viewed by kids along with their…
Q: You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to…
A: Inventory management is an essential component of the overall supply chain management. Inventory…
Q: Lack of profit in the introductory stage of the product life cycle is very often the result of�…
A: New Product Development is a process in which the company brings the new product to the market to…
Q: In the world of children’s television programming, Sprout is a relative newcomer. Owned by…
A: Company S is a newcomer television programming company and it is owned by Company NBC. It is a…
Q: 9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the…
A: Note: We'll answer the first question since the exact one wasn't specified. Please submit a new…
Q: Prepare a detailed e-commerce marketing plan for a “fictitious” product/service which is to be…
A: Disclaimer: Since you have asked multiple questions, we will solve the first question for you. If…
Q: There is a growing acceptance in the use of models in mainstream marketing Although there are…
A: PLC stands for product life cycle model. Product life cycle describers the various stages that…
Q: Got your eye on a new 32-inch Samsung television? Well, you better not purchase it in…
A: CamelCamelCamel is a price-tracking tool for consumers. It is an app that helps the consumers to…
Q: 1. Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking…
A: Hi! Thank you for the question, As per the honor code, we are allowed to answer one question at a…
Q: Alfa Romeo (a car brand purchased now by a Chinese firm) wishes to enter the American market. Give…
A: Starting a new venture in a new economy is a difficult tasks for any business be it small or big.…
Q: Imagine you are the Head of Sales for 'Square Group', Bangladesh. You are basically dealing with…
A: Sale is considered to be the lifeline of the business. All the other represents expenses while the…
Q: The mraketing head of your company has called for an urgent meeting and the agenda is to decide are…
A: The marketing head of the company has called for an urgent meeting and the agenda is to decide are…
Q: Present the important differences between international marketing plan (export marketing) and local…
A: Difference between domestic marketing plan and international marketing plan are explained below:
Q: Examine the website of one of the e-distributors, and compare and contrast it to one of the websites…
A: Business is an activity of producing or buying and selling products. It is an organization that is…
Q: In the world of children’s television programming, Sprout is a relative newcomer. Owned by…
A: Company S is a newcomer in the television programming business. Company S has certain promotional…
Q: What are the challenges faced by online lenders like i2ifunding, which are focussed on P2P lending?…
A: C2C or Consumer to Consumer is new type of business model, where Customer create and share the value…
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- 1. The marketing concept states that a firm must put consumer needs first, even if it means foregoing satisfactory profits. a. True b. False 2. John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry and of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____component of the marketing mix. a. Place b. Pricing c. Packaging d. Product 3. The sales of a product are rising rapidly and profits are peaking. This product is in the _____ stage of the product life cycle. a. Introduction b. Growth c. Maturity d. Decline 4. A(n) _____ is given to customers for accepting less of something or as an adjustment for variation in quality. a. Discount b.…Research on 3 ethical challenges/issues encountered in the practice of Business Analytics/Intelligence.For each ethical challenge/issue, there should be:• Description and explanation of the ethical challenges/issues• Example• Possible solutions/recommendations on how to mitigate the situationSumo et al. (2022) wrote about “The Role of Extension Services in Supporting Rural Farmers in Developing Countries". This review of the literature discusses the function of development programs in assisting smallholder farmers in rural areas of emerging nations. The analysis discovers that by giving farmers the information and abilities required to boost productivity, get access to markets, and adopt sustainable agricultural methods, extension services can play a critical role in assisting them in coping with rising food prices. The review emphasizes the significance of adjusting value addition to smallholder farmers' needs, by employing interactive approaches, offering services in local languages, and involving women and other minority communities. 1. Based on the passage above give a short explanation of what the passage intends for the reader?
- INSTRUCTION: Classify the following researches based on the different types of Research. (no need for explanation) As of objectives: 1 - Descriptive 2 - Correlational 3 - Exploratory 4 - Explanatory a. A researcher added new feature to an existing app. b. Passive smoking causes asthma in children. c. The university wants to understand if students will access online lessons rather than textbooks. d. A research answers the question why a computer system with more RAM has more speed as compared to a computer system with less RAM. e. A research answers the question that a computer system with more RAM has more speed. f. A research shows that 20% of the students failed in the exam. g. A research tells the reasons behind the failure of the students in the exam. h. Domestic violence causes a brain hemorrhage. i. Lack of education leads to crimes. j. An investigation into the ways of improvement of quality of services…Nokia's new CEO, Stephen Elop, alluded to the company's problems in a direct note to his coworkers in 2011. Elop emphasized that the company was taken aback by the popularity of Apple's iPhone and Google's Android operating system. He claimed that the company is surrounded by inventive competitors who are stealing its market share while standing on a "burning platform," which BBC News confirmed. The first iPhone was released in 2007, and Mr. Elop, the CEO of the Finnish company, stated in a memo to employees that "we still don't have a product that is close to their experience." initially published by the technology website Engadget Android entered the market a little more than two years ago, and they surpassed us in terms of smartphone volume this week. According to IDC, Nokia's overall market share has been steadily declining. Nokia's market share fell from 38% in 2009 to 28% at the end of 2010, and then to 12% in 2011. Samsung hopes to surpass Nokia in the overall mobile phone…13 In addition to the legislation and guidelines that may apply, the investment policythat is decided upon by the investment manager (for a client) should include allthe following elements EXCEPT rate of return expectations (including timeframe) and expected volatility specific goals about continuing education an investment review process the asset classes for investment a policy review process
- Their board of directors in 2014 was delighted with their cash flow and profits. However, they were concerned about future growth because of changing diets of many consumers who had become more concerned about consuming milk-based products. The company had already added low-fat versions of the major products but the board members were concerned that this would not be sufficient to sustain their growth and profits. Some possibilities that were suggested for consideration included (1) setting up a new company to produce non-dairy-based products such as almond milk and other alternatives to cow milk. All the new products would have a healthy “spin” such as the White Wave company; (2) market expansion of their existing product lines into Mexico and Central America; (3) expanding their current product offerings by adding ice cream, high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one or more of these alternatives. 1. Evaluate all…During the early 1990s, Hoover was faced with a period of economic recession in which discretionary expenditure on consumer durables was held back. In these conditions, most vacuum sales were replacements for worn out machines or first-time buys for people setting up home. The challenge was to increase the sales of machines bought to upgrade existing equipment. The company came up with the idea of offering free airline tickets to America for anybody buying one of its vacuum cleaners. For many people, a holiday in the USA may have been perceived as an unnecessary and unaffordable luxury during a period of recession, but one that might be justified if it came free with the purchase of an 'essential' vacuum cleaner. The immediate result of the sales promotion was to boost the company's sales of vacuum cleaners to more than double the level of the previous year. So far so good, but then serious problems set in. The first problem occurred when Hoover could not satisfy demand for its vacuum…Can you prepare a model introduction section for a research paper with the research topic "The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines". Include the following parts: - Abstract -Introduction to the research study - Statement of Problem -Research Hypothesis - Rationale and purpose of research - 5 objectives of research study
- 5- 2 Colombo Soft-Serve Frozen YogurtIn 1994, General Mills Incorporated, a $6 billion consumer goods company, acquired Colombo Frozen Yogurt. General Mills Inc. (GMI) believed they could add Colombo frozen yogurt to their existing product lineup to increase net sales with little addition in marketing cost. Frozen yogurt is sold through two distinct segments – independent shops and impulse locations such as cafeterias, colleges, and buffets. Frozen yogurt is the main business for the shops whereas yogurt is incremental to the impulse location's main business. GMI’s large sales force already served the impulse market. The financial results in the first couple of years were mixed. Earnings increased slightly and then dropped each year even though sales volume was relatively flat. In total, merchandising costs dropped, while pricing promotion rates escalated. The GMI sales force focused on the impulse segments and pricing promotions were believed to be driving volume increases. However,…true/false 1. The add for the winter Olympics in Beijing 2022 by the company Lululemon was "Team Canada x Lululemon Collection represents the courage, strength, and collaboration required to compete at the highest levels". This add is consistent with persuasive and complementary advertising but not informative advertising. 2. Hastings, Hortacsu and Syverson in 2013 present evidence on how informative advertising shapes competition in a case study of Mexican privatized pension funds. 3. The case study of Heinz ketchup, cited in the textbook, was that of an add that emphasized the "thickness" of its ketchup. It was found empirically to have decreased the price elasticity demand of the product. This advertising effect is consistent with persuasive advertising and not informative advertising.Which among the following is one of the advantages of the McKinsey 7S model 1 It is considered a long-term modelWith the changing nature of businesses, it remains to be seen how the model will adapt. 2 It seems to rely on internal factors and processes and may be disadvantageous in situations where external circumstances influence an organization. 3 It is considered a longstanding theory, with numerous organizations adopting the model over time.