Q: The company LG recently launched a rollable TV that can roll down into a discreet housing unit when ...
A: Rollable TVs are a new concept in the television industry. The first company to launch rollable TV i...
Q: What is the significance of belonging to the World trade Organization?
A: The only international organization that deals with international trade rules is the World Trade Org...
Q: What markeing mix recommendations would you have for Callway as it attempts to increase internationa...
A: Strategic market planning refers to developing a plan and strategy for the long term survival and to...
Q: List the four stages of the "Stage-Gate Model" for the New Product Development
A: Stage Gate Model - The stage-gate model is a method used in product development to manage the progre...
Q: Idenfity consumer and marketer reactions to the state of the economy. What is the state of the econo...
A: Consumer and marketer reactions Economy. Individuals' income status usually declines during a recess...
Q: What are the pros and cons of the global versus a multidomestic approach to marketing golf clubs for...
A: Multidomestic approach is part of international marketing approach that concentrates on advertising ...
Q: roduct: Toothpaste What is the purpose of the product in your life? Based on your primary research, ...
A: The purpose of the toothpaste product in your life - Toothpaste is not a reliable glue. It could be ...
Q: Interview five students. Have them describe thelast three restaurant meals they consumed and thesitu...
A: Process of research in marketing is important. Conducting primary data through interview is importan...
Q: Embrace the position of being a product manager and your product is a cellphone. Then, create your o...
A: A product life cycle is the time period between when a product is initially offered to customers and...
Q: New-product development is important to a company like Medtronic, hut it is hard work, and often lea...
A: New product development is the phenomenon that almost every company adopts to expand its market size...
Q: What factors must be considered when choosing among a lte rnative media?
A: Marketing is a vast topic including various areas like digital marketing, marketing channels, market...
Q: Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from trad...
A: Answer Multi-Channel Marketing As Cathy is using traditional retailing as well as email an online pl...
Q: Pick two different environmental segments fromTable 3–1. Find one advertisement you think isparticul...
A: Advertisements play a great role in what customers buy either online or offline. The advertisements ...
Q: a.Critical evaluation of the advantages and disadvantages of divisionalisation to the parent company...
A: In the given question, we are given an instance of GoGo Airline wherein the firms' parent company is...
Q: What are some of the significant environmental factors that ciukd have majourimpact on the marketin...
A: Government, technological, economic, social, and competitive forces are examples of external factors...
Q: Explain the issues of validity and reliability in relation to quantitative research?
A: * Introduction - Before trying to understand the issues of validity and reliability in context of qu...
Q: Explain the value of direct marketing for consumers and sellers.
A: Direct marketing doesn’t comprise retailers and or suppliers. Positive consumer outlooks in direct m...
Q: Using the case study, explain how legal and political factors are likely to impact on Tropical Leisu...
A: Organisation uses PESTEL analysis as a tool to study and understand the macroeconomic environment of...
Q: To some people, these are a fruit, a bird and a part of a house. To others, these are a computer, a ...
A: In modern world trademarks and brand names have become the pillars of success for many popular firms...
Q: Identify the following if it is an example of COMMERCIAL BANK, THRIFT BANK, GOVERNMENT BANK, PRIVATE...
A: Commercial Bank -The phrase "commercial bank" refers to a financial institution that accepts deposit...
Q: Understand the role of global demographics
A: Demographics is the study of structure of a population. It has to understand various aspects of that...
Q: how does lifestyle attitudes and culture affects the food business
A: The segmentation of customers is very vital step in executing marketing plan effectively. The segmen...
Q: CASE - CAPACITY BUILDING PROJECT AIMS TO INCREASE YOUTH INVOLVEMENT IN SUSTAINABLE DEVELOPMENT Basse...
A: The success of any project is dependent on careful planning and the collaboration of a project manag...
Q: Bringing in products and services to satisfy the needs and wants of consumers is called a. exporting...
A: The organisation or the company needs to produce the products and services according to the needs an...
Q: What is the key to success at Mall of America?
A: The major contribution is the branch location and marketing platform. The idea of the MOA is the con...
Q: Define what is SWOT
A: A SWOT Analysis is among the most popularly utilized indicators for evaluating an organization's cur...
Q: What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter-...
A: The product development is th crucial stage of marketing plan as it may either increase the e decrea...
Q: Is the criticism of Nike for creating a shoe thatis symbolic of success to some groups valid?Why or ...
A: Nike is a well-known product maker. It has garnered a lot of popularity among athletes and other ind...
Q: What are the goals of tourism development?
A: * Introduction - Before discussing the prominent goals of the tourism development , let us first bri...
Q: Describe several total products that are more thantheir direct physical features
A: The Total Product concept is used by customers at the time of purchasing different brands available ...
Q: Explain the following concepts based on your own understanding of how can they be utilized as an ent...
A: An entrepreneur is a person who starts a new firm and bears most of the risks while yielding the maj...
Q: How is a college textbook sales representative compensated?
A: Sales representative are associated with the organization who are indulged into selling their produc...
Q: Identify the four major social media and describe how brand managers integrate them into marketing a...
A: Social media allude to sites and applications that empower clients to make and share content or to p...
Q: Examine the competitve enviorment for juice bars.Consider the likelihood ofnew entrants, barriers to...
A: Every company will go through lots of competition. This is one of the most important environmental f...
Q: Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from trad...
A: Embedded marketing is a form of indirect marketing where marketers delivers brand awareness of their...
Q: Understand cross-cultural variations in nonverbalcommunications.
A: Nonverbal communication Differences in non-verbal communication between cultures occur because of h...
Q: How does social entrepreneurship impact how businesses interact with its consumers? Provide examples...
A: Social entrepreneurship is a process of doing business by which individuals, communities, groups, st...
Q: Should U.S. tobacco firms be allowed tomarket cigarettes in developing countries?Why or why not?
A: Marketing helps the company to gain customers. It influences customers that the brand and their prod...
Q: What will happen if there's no intercultural communication?
A: Intercultural communication skills are required by those who share information and communicate with ...
Q: Visit your college bookstore before you answer, (a) Where would display the Post-it© Flag Highlighte...
A: Display advertising is highly used by marketers for the purpose of promotions. These tables and disp...
Q: What does it mean that advertising is intended to persuade? How do different ads persuade in differe...
A: Advertising is definitely intended to persuade. The details are discussed as follows-
Q: What are the differences between US and Chinese businesses in the influence of social media?
A: Social media is a web platform that allows people to share content such as personal information, doc...
Q: Select the promotional approach appropriate to a product’s target audience, life-cycle stage, and ch...
A: Promotional Mix- Promotional mix refers to the specified combination of the tools, processes and cha...
Q: What kind of special promotion gift days(WITH PREMIUMS) and event days(no premiums) can the Phillies...
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three s...
Q: Dr Skywalker has been running a furniture manufacturing business in his own personal capacity as a s...
A: iii. Dividends should be paid out only from the corporation's profits.Profits from capital transacti...
Q: 6. A well trained people for franchise business will be provided by the Franchisor. Select one: True...
A: 6. False 7. Leverage Ratio 8. Working Capital
Q: The __ authorizes the buyer of a company to purchase goods. A. purchase requisition B. purchase or...
A: A purchase requisition is a formal document that workers use to acquire or order something for the f...
Q: Develop an advertisement for the following foreach of the four female market segments describedin th...
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three s...
Q: What role do opinion leaders play in McDonald's marketing?
A: Marketing is about influencing the prospective customers into buying the firm's offering. Various to...
Q: Diamond Line is a distributor of everything a florist needs to create a beautiful arrangement except...
A: Marketing and sales are closely knit together.
Answer the following questions briefly. Cite all references in APA format.
1. What is the role of managing information in the tourism industry?
2. How does the application of information systems increase the competitiveness of a tourism business?
3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market?
4. Explain the relationship between e-commerce and digital marketing?
5. Why is trust a pre-condition for a flourishing e-commerce?
Step by step
Solved in 2 steps
- True-False Questions 1.Broadly speaking, a business transaction that uses network access, computer-based systems, and a Web browser interface qualifies as electronic commerce. 2.Consumer-to-consumer electronic commerce refers to transactions between a business and the final consumer of the product. 3.Business-to-business electronic commerce refers to transactions between businesses where neither is the final consumer. 4.B2C sites are required to have quick download times, more instructions for site navigation, shopping carts, and methods for keeping user profiles. 5.The electronic commerce form of government can be referred to as e-gov. 6.Increased profit is an anticipated benefit when firms engage in electronic commerce. 7.Security is an issue for B2C and B2B transactions. 8.In 2000, electronic commerce accounted for more than $1 billion of economic activity in the United States. 9.Implementing electronic commerce is not a difficult task. 10.LEXIS-NEXIS is an external database that…Preamble Frameline has three main business lines Agro Inputs Services Crop marketing/Commodity Trading Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata) As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement Questions The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to…Develop a plan to secure corporate Sponsorships for a new compnay that intends to stream live football matches for its audience
- PART 2: SHORT ANSWER QUESTIONS Question 1 Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer. Question 2 20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of…Please do not give solution in image format thanku What were the challenges AARP was facing? What was the approach for a potential solution? What were the results obtained in the short term, and what were the future plans?10- Sales organization consists of human beings or persons working together to effectively market products manufactured by the firm or the products purchased for resale. From the following, analyze the statement which is not relevant to the sales organization. a. A sales organization has a number of departments b. Systematic execution of plans is not possible in a sales organization c. It is a foundation for effective sales planning and sales policies d. It has a planned and well-coordinated structure
- Which of the following are methods of extracting value from IPR non-holders? I Disseminate a potentially infringing technology in rapid fashion II Get Permission III Sell IV Cross-licensing The Staging Phase consists of three important activities: Creating the right team and support structure, Creating the right political environment and Implementing the staging meeting. Select one: True False ___________________________ is the unbridled, unencumbered identification of a wide range of options to consider. Most people recognize it as a ‘‘brainstorming’’ type of activity. a. Divergent Phase b. Convergent Phase c. Idea selection d. Senior managerHow the biggest businesses use CRM: A Case of Wells FargoHere we have a company tasked with keeping track of the property and assets of as many as 70 million people. To them, customer service has to be absolutely spot on. As one of the biggest banks in the US, Wells Fargo knows that in order to maintain their competitive edge, they need to go the extra mile when looking after clients. In order to do this well, they make good use of CRM social media connectivity, enabling them to communicate easily with clients that need to talk. Their CRM is also used to make certain that when problems arise, the issue is dealt with by the correct department within the organization. This eradicates the type of scenarios where clients are sent in circles, from department to department, endlessly trying to get an answer. The result is that they build fantastic relationships with clients, achieving a customer retention rate that is one of the best.1.2 Discuss the project management process.8. As a distributor for Unique Creation, you want to write a letter to the Marketing Manager to request for an updated price list of products. State the approach will you adopt in writing this letter. In not more than two (2) sentences, explain the reason for your choice of approach. 9. The grapevine is the social network of informal communication that helps people to interpret the organization. State 3 disadvantages of grapevine to an organization. 10. Adaptation is an essential component of effective communication. Explain 2 ways through which you can adapt your message, in not more than two (2) sentences.
- A company has approached you for advice due to problems experienced while attempting to convince their salespeople to adopt and effectively utilize sales force automation (SFA) technology. What managerial advice would you provide the company, in communicating with its sales force, to reduce those problems and increase the efficacy of its use? Discuss the benefits of SFA for its key competitors and the growing capabilities gap. Position the benefits of SFA from the perspective of buyers and their satisfaction. Explain the benefits of SFA for management tracking and oversight. Communicate the benefits of SFA adoption on performance for each individual salesperson.What are the ethical implications for a platform's decision to "shadowban" certain users or content during a crisis?Please help with problem 1 as well as provide explains for part C. Thanks!