Research topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. The Problem: would there be a problem conducting such research topic? If so, what are the possible problems?

Research topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. The Problem: would there be a problem conducting such research topic? If so, what are the possible problems?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
Under what conditions might a firm use multiple forecasting methods?
Suggested scenario for the question: Your company, a Real Estate agency (SUNNYHOMES) with 3 existing offices in the Costa and 1new opening in the forecast, is struggling with its existing sales and sales staff and, as a result, the competition is gaining market share atyour expense. You, as a Sales Director assistant, after a face-to-face meeting with your Director, gather the following information regarding the current sales situation: The company is struggling with the low income of the business in the coast of Spain (Costa del Sol, Spain) The company has 3 offices (Marbella, Puerto Banús and Estepona) with 1 sales director per office plus at least 6 salespeople per office (3 for asset acquisition and 3 for sales) plus a secretary. The new marketing manager is generating leads but the salespeople at the offices are not managing the leads correctly The staff is always complaining about the low quality of the leads provided by the Marketing department The staff is struggling to handle…
Question content area Part 1 The director of the Riley County, Kansas, library system would like to forecast evening patron usage for next week. Below are the data for the past 4 weeks: Mon Tue Wed Thu Fri Sat Week 1 210 178 250 215 160 180 Week 2 215 180 250 213 165 185 Week 3 220 176 260 220 175 190 Week 4 225 178 260 225 176 190 Part 2 a) Calculate a seasonal index for each day of the week (enter your responses rounded to three decimal places). Part 3 b) Let x =1 for Monday of Week 1. If the trend equation for this problem is: y =201.74 +0.18x, the forecast for each day of week 5 is (round your responses to the nearest whole number):
Question (4): Answer the following problem: Cover Me, Inc. sells umbrellas in two cities. Management assumes that annual rainfall is the primary determinant of umbrella sales, and it wants to generate a linear regression equation to estimate potential sales in another city. Use the table below to develop a linear regression equation to find out what sales might be if the rainfall is 12 inches in City C. Show your work in the below table Rainfall X Sales Y X2 XY City A 36 inches 200 City B 30 inches 250 City C 12 inches Total 66 450
Question 2: According to the CAIB and the Rogers Commission, NASA managers had an intense focus on which of the following: Group of answer choices A) Meeting budgets B) Meeting customer satisfaction benchmarks C) Meeting quality and safety standards D) Meeting the launch schedule
QUESTION 5 Choose the answer with the best match. Elements of a Good Forecast, Meaningful: The benefits should outweigh the costs It should work consistently The degree of accuracy of the forecast should be stated The forecasting horizon must cover the time necessary to implement possible changes so that its results can be used The units measured should be useful to those using the forecast QUESTION 6 There are two main approaches to forecasting. Choose the best two: Quantitative, Consumer Judgmental, Quantitative Sales force, Judgmental Historical, Consumer Expert, Executive QUESTION 7 Describe the following: Andon Maintaining equipment in good condition Maintaining a workplace that is clean System for moving work to the next station as it is completed System of lights used at each workstation to…
QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months SalesJanuary 69February 75March 86April 92May 95June 100July 108August 115September 125October 131November 140December 150 a. Using the following, forecast the sales for the months up to January the following year:-i. A simple three month moving average. ii. A three period weighted moving average using weights of 1, 2 and 3. Assign thehighest weight to the most recent data. iii. Exponential Smoothing when α= .6 and the forecast for March is 350.iv. Determine which of the three forecasting technique is the most accurate using MAD
Please answer asap, and don’t give repeated answer from the previous posted answer. Case Study: Launching a New Product in the Beverage Industry Background: ABC Beverage Company is a leading player in the beverage industry with a wide range of products such as soft drinks, juices, and bottled water. The company has been operating in the market for the past 15 years and has a strong distribution network across the country. Recently, the company has developed a new product - a low-calorie energy drink targeted at fitness enthusiasts and health-conscious individuals. The product is expected to hit the market in six months, and the company is currently in the process of determining the market potential and sales forecast for the new product. Guide Questions: 1. What is the market potential for the new product? 2. What are the factors that will impact the demand for the new product? 3. What is the target market for the new product? 4. What is the size of the target market for the new…
Please answer asap, and don’t give repeated answer from the previous posted answer. Case Study: Launching a New Product in the Beverage Industry Background: ABC Beverage Company is a leading player in the beverage industry with a wide range of products such as soft drinks, juices, and bottled water. The company has been operating in the market for the past 15 years and has a strong distribution network across the country. Recently, the company has developed a new product - a low-calorie energy drink targeted at fitness enthusiasts and health-conscious individuals. The product is expected to hit the market in six months, and the company is currently in the process of determining the market potential and sales forecast for the new product. Guide Questions: 6. What will be the distribution strategy for the new product? 7. What is the competition like for the new product? 8. How will the company position the new product in the market? 9. What are the expected sales for the new…